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Facebook’s Initiative to Teach Digital Marketing Skills for Free

In an era ruled by technology, Facebook saw it best to partner with industry experts and train 2,700 people and 1,000 SMEs through four programs.

In its initiative called “Upskill,” Facebook intends to bestow digital skills to small business owners, students, employees, educators, and other professionals. This is done to build Singapore’s economy in areas of marketing on social media, marketing science, and content creation to engage customers on the different social media platforms.

According to S. Iswaran, the minister for Communication and Information initiatives like Upskill are essential at a time when digital and tech roles are ins strong demand across sectors of the economy. He said that that this will help to meet demands.

Facebook, via a virtual dialogue said that about five years of projected digital transformation had occurred in only 12 months amid the Covid-19 pandemic. Also, Mr. Damian Kim, who is Facebook’s Singapore’s country director, said that the demand for digital skillset will only accelerate.

It should be noted that digital marketing, Social media marketing and SEO are among the most sought services in the business sector.

Despite the impact of Covid-19, Mr. Iswaran said that Asia still offers great opportunities now and in the future, and Singapore can become the interlocutor between the region and other countries.

Facebook is financing the initiative, while Coursera, an online course provider, developed the programme. Facebook will offer a 20-week programme for free to 1,200 participants starting this month. Investment depends on the number of people to be trained. You could also check Billy Gene Is Marketing for more training courses. They teach entrepreneurs about marketing strategy and how to turn clicks into customers. You can click here to learn more.

However, Facebook Social Media Marketing professional certificate would ordinarily cost $49 Us dollars (S$66) per month and per person. The programme highly targets students and entry-level working professionals plus career switchers who long to develop their social media marketing skills.

The second programme- Rise, covers media planning and marketing science for those professionals joining the media, advertising, and creative agency industry. This will train about 500 people.

In the third programme, students can freely attend online digital marketing courses and also join live training sessions to prepare for the Facebook Digital Marketing Associate Certificate Examination. Here, there are about 1000 training seats.

The fourth and last programme called Boost, targets 1,000 SMEs and will provide free educational workshops for business owners to acquire digital skills that can help them engage customers on social media.

Therefore, Facebook Singapore will award certificates to participants in only three programmes that involve workshops, webinars, learning portals and online discussions.

The entire training is created by Facebook in partnership with technology industry association SGTech and supported by the Infocomm Media Development Authority (IMDA), Digital Industry Singapore, and Enterprise Singapore.


Covid-19 pandemic defined boundaries and brought to light a range of new trends. Apart from overturning the business sector, coronavirus has impacted many other industries such as hospitality, tourism, manufacturing, and service sectors. It’s now clear that the demand for digital skills is only going to increase worldwide. Therefore, thanks to Facebook for gearing such incredible programmes that cater to the present and future business requirements.

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