In a world where content is king, it’s crucial that designers and marketing teams have the right fonts and font pairings. That’s because the fonts we use in our advertisements can make or break its success.
From body copy to headers to buttons, font choices can have a huge impact on how users interact with a site. It’s important to consider things like legibility, readability, and appeal when choosing a typeface. It’s also important to take into consideration the emotions it will evoke in your audience.
Fonts are the main ingredient in any design. And it’s essential to make sure your font selection is cohesive with your brand’s style guide.
So here are the top picks when it comes to timeless fonts for digital marketing:
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Affogato
Beloved for its simplicity and charm, Affogato is a sans-serif typeface that works well as a header and body copy font. However, it’s only free for personal use.
Affogato can be used in a variety of projects like logos, display text, titles, body copy, and banners.
The typeface has both uppercase and lowercase alphabets and comes with glyphs, numbers, and symbols. The letters A, B, D, P, and R all have a slanted apex that gives it a fun quirk. It’s available in black, bold, medium, and regular.
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Elrotex
The Elrotex typeface is a brush-style font that works best for headers. It’s versatile and blends easily with casual aesthetics. It’s also only free for personal use.
Created by Maulana Creative, the typeface only features uppercase letters and has two brush fonts available. So if you’re looking for an artistic, handmade feel to your creative design projects, then this is the one to go for.
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Fibre
Fibre has a painted and stamped feel to it that has a tropical vibe—probably because it’s reminiscent of painted-on names on boats.
It’s a vintage, grainy font that has a special emphasis on font metrics. It’s refreshing and eye-catching, which makes it great for large posters and ads. Like Elrotex, it only comes in uppercase letters so it’s great to use on headers.
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Buttermilk
The Sweet Buttermilk Script is the perfect typeface for all things home-made, natural, and warm. Making this a go-to font for dessert shops, cafes, farmers’ markets, and more.
It’s free for personal use and comes with upper and lowercase letters. But if you want the special symbols that come with it, you’ll have to buy the full version.
It’s timeless, elegant, and classic. And because of the somewhat messy-script, it works best for headers and signatures.
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Archia
The Archia typeface is minimalist and is reminiscent of typewriter fonts without the heavy serifs. It features an equal balance of curves and serif details. It also features unique symbols that come with the free version.
The typeface comes in six styles and works great for headers, subheaders, and body copy. The modern feel it gives makes it perfect for digital marketing collaterals and web designs.
Conclusion
Designers are faced with the difficult task of choosing a font that not only matches their vision but also provides the greatest effect towards marketing goals. A good font can have a powerful effect on the response, mood, and meaning of a design. Therefore, it affects engagement and conversion KPIs.
There are many fonts to choose from which provide an array of styles to fit any need. And given the right pairings, you’ll end up with designs that attract audiences and amplify your message.
But if the pressure of choosing which fonts go well with which type of design, you can always reach out to unlimited graphic design services with wells of experience! Their on-demand graphic design teams provide support on all creative matters, from illustrations to motion graphics and affordable logo design.
