When we talk about colors, the rainbow inevitably comes to mind. There are primary, secondary and tertiary colors; cool and warm colors…it’s a myriad of variations. There is no way to quantify the number of colors that exist and their many classifications. Although there is a study that tells us about the psychology of colors and how to apply them depending on what we want to convey. Colors evoke feelings, thoughts and ideas. When considering web design, the developer must be clear about the values that the company he will work for wants to convey. Corporate image is crucial in a business and color plays a decisive role in it. In this guide you will learn why is colour important in website design? Read the entire article carefully.
How do colors affect web design?
First of all, what is color psychology? This research includes a detailed analysis of the effects of color on human perception and behavior. In psychology, it is still considered an immature science. They affect not only how people feel, but many of our behaviors. For example, depending on the color we capture in a web page with retina, we will continue to visit it, or we will quickly leave it. It will be the motivation to buy the product or, conversely, not pay attention to it. When creating a website, developers must understand the associations that each tone will evoke. Visual stimuli have a big impact on our brains, so color will be essential in our internet space. Your company can be strengthened thanks to the psychology of color. In the case of e-commerce, sales will increase and traffic will remain the same. Also, you should not forget that sometimes color is used to identify a brand and is a great tool for reaching consumers.
Web Design and Its Relationship to Color Psychology
If developers manage to understand how colors affect human behavior, they will turn them into decisive work tools. The benefits will be huge and we would like to describe a small table about the different colors and their psychology.
The psychology of blue
We start with blue as it somehow accompanies Yeeply in its corporate identity. Blues are associated with: beauty, efficiency, siege, strength, fertility, trust, stability, intelligence or security. In addition, it is commonly known as the male color. A clear pattern is found in children’s clothing. It is not usually a bond, but when someone has a child, they are given blue clothes. Even when a girl comes in, the tones are usually pink. Blue cools the color, so it should not be constantly irritated. Since it is not highly recommended to use a lot of strong tones. Combined with value, it is used by many large companies related to health, technology, science or banking institutions.
When you think about creating a web page and focus on color design, red always comes to mind. Boast Digital will help to know about it. This is one of the first shades we name when looking at colors. Red is the color of desire, good and bad. It gives happiness, intimacy, energy, initiative, life, feelings, movement or energy. It should be used to get attention from the people who visit your website. You can create a lot of red expectations. Recommended food, sports, fashion, advertising and even emergency services pages. Like blue, it should not be used too often. Warm colors can turn back when there is too much emotion. It is not advisable to apply it to pages for natural or luxury purposes.
Green is the color of hope for excellence. It conveys the following feelings: tranquility, harmony, growth, fertility, money, health, generosity, peace, good luck or nature. It is said to be one of the colors our eyes process best. It is a neutral shade that is neither as cold as blue nor warm as red. This is why green expresses safety, relaxation and tranquility. They are the best choice when we want to design web pages for science, tourism, medicine, sustainability or the environment. Like red, we don’t recommend it when we want to sell luxury goods. Of course, if your website talks about nature, your business colors should be green and different shades.
All the bright colors, yellow is the lightest. At the same time, it is the brightest tone and is associated with: happiness, joy, kindness, optimism, creativity, wisdom, spontaneity or focus. Not all connotations are good, so you should use it with care. Yellow also evokes: warning, jealousy, jealousy, insecurity, cowardice or deception. When designing a website, a strong yellow can be used to convey the kind of joy we talked about above. Softer shades bring calmer bliss. It’s about research, understanding, and it can load if we don’t use it in moderation.
When we use it for our new website, it conveys a color: kindness, purity and innocence, peace, humility, cleanliness, nobility, sincerity or safety. White is associated with clarity and perfection. It is widely used in medicine, nursing, dentistry and all health-related professions. Also on sites about technology, science or fashion. Even luxury businesses. In fact, since it is usually used in combination with more shades, its use usually doesn’t cause too many problems. Of course, care must be taken, as a lot of white can indicate insensitivity; or that something is empty and lacks content.
Psychology for Black
In many senses it has been said that black is not a color in itself. It is called black rather than colorless. It is associated with beauty, strength, skill, strength, intelligence, stability, character, youth, dignity or status. Not everything produces good as black can also be associated with darkness, death, evil, bad luck, mystery, filth, rebellion, ban. Black can be used to create a modern and attractive website. It is widely used in advertising, fashion, fashion, jewelry business.