There’s an abundance of SEO and web design tools out there which are free to use and extremely useful for digital marketers. These tools can be used to keep track of web stats, track conversions and enable you to really connect with your audience.
Many web design agencies use these tools to help increase conversions and drive organic traffic to their site, and nowadays, hundreds of tools are being added to the market every day on the WordPress plugin marketplace. A lot of these tools can be used to support an email marketing campaign or for a new website that is looking to rank well in search engines. However, it is important to be cautious and always make sure that any tools or plugins you install are safe. A good way to check is to use Trustpilot reviews. Here is the top tips from EJM Web Design
1.HubSpot for marketing
HubSpot is an extremely powerful tool that enables agencies to track email campaign conversions and log sales deals with the click of a few buttons. They are constantly upgrading their software, making it smarter and easier to use every day. With the free version, there is an extensive range of features including deal creation, contact form management and also conversion statistics for your website – each of these tools can be used to increase website conversions.
The intuitive CRM system is built from the perspective of a salesperson and easily allows the user to manage upcoming sales deals and view projected monthly revenue (a useful one for the stat nerds!). You can even use HubSpot’s ‘bot feature’ and add a live chat to your website which automatically replies based on customer input! The paid version offers many more features, including Sales analytics, Playbooks and call transcription, although it may be a little pricey for some businesses at over £990 per month for the Enterprise plan.
2. Google Analytics
Google Analytics is a fantastic tool used to track real-time web traffic – the best part is it is completely free! To get started, all you have to do is set up a Gmail account and verify that your domain is actually your property using a simple HTML snippet. You can use simple YouTube videos to find out exactly the steps required for verification. Once you’re all verified, you can track users by location, browser and even device.
These Google Analytics statics can be incredibly useful for SEO experts and web designers alike to optimise pages and content to help increase conversions and keep the website bounce rate low. Many digital marketing agencies integrate Google Analytics with more complex tools which offer further functionality.
3. Google Page Speed Insights
At number three, we have another Google built tool. Page Speed Insights is a great way to keep track of your website’s performance at the backend. Simply visit Page Speed insights and plug in your domain and hit analyse. After a few seconds, you will be given a score out of 100 based on the websites speed performance. It will highlight any critical errors an offer an extensive range of useful suggestions for optimising your site. Remember, increasing your website speed by just one second increases your conversions by 7%. Speed is also an important ranking factor. As a web design London agency, EJM focuses on building high quality sites which are fast and reliable.
Ahrefs is another tool which is used by many of the top web design and SEO agencies around the UK. It provides clear data on some of the most important things relating to a website – it’s traffic, backlinks and overall domain authority. It also offers an extremely reliable keyword research tool which is useful for SEO purposes.
However, it is quite expensive. So far start-ups who have just built a website, it may not be the best option. They do have some really useful free tools though, such as the free backlink checker and domain authority checker.
UberSuggest, built by the world renowned Neil Patel, is a great free alternative to Ahrefs. While it is slightly limited in functionality and not as well built as Ahrefs, it’s a great tool for beginners who would like to do some free keywords or domain analysis before starting a web design or SEO campaign. Definitely one to look at!
And that’s all for today! Our best web tools for digital marketing. Remember, there’s often a way to find easy to use free tools instead of investing buckets of cash into expensive tools. Be smart!