The marketing world is always changing, and to stay ahead of the competition, you need to keep up with the latest trends. In this article, Maxim Gorin will discuss some of the most popular marketing strategies that have been used in the past year. Remember that these strategies may still be effective, but they may also become outdated over time. So if you’re looking for new and innovative ways to market your business, be sure to read on!
Native Advertising
Native advertising is a form of content marketing that involves creating ads similar to the editorial format of online publications. These ads may appear on news websites, blogs, or social networks like Facebook and Twitter. The goal of native advertising is to create a more seamless experience for the user and make it difficult for them to distinguish between ads and regular content.
Some of the most successful native advertising campaigns were created by Coca-Cola, McDonald’s, and Red Bull. All three companies used a mix of video, text, and images to promote their products.
Influencer Marketing
Influencers have built up large followings on social media platforms such as Instagram, Snapchat, and YouTube. Brands hire them to promote their products through posts and videos posted from their accounts because these influencers tend to get more engagement than traditional advertising methods such as TV commercials or radio spots might generate (which is why there’s been so much controversy around it)
One of the most successful influencer marketing campaigns was executed by Beats by Dre. They hired popular hip-hop artists like Drake and Nicki Minaj to promote their headphones, which increased sales and brand awareness.
Interactive Content
Interactive content refers not only to the type but also to the format in which it is presented. Interactive content allows visitors of your website or social media pages to interact with such items as quizzes, surveys, and polls designed specifically for them instead of just passively consuming information on your behalf (which may make them feel more involved).
These pieces of content are great because they keep people engaged longer than traditional methods and can help you gain insight into what your customers want.
Video Marketing
YouTube has become a go-to source for video marketing due to its accessibility through mobile devices. There’s no need to download an app when you can watch videos directly from Google’s search results page! Video marketing gives companies another avenue besides text posts where they can promote their products and services while engaging customers at the same time.
Video marketing is also effective because it allows customers to interact with a company in real-time, which adds an element of personalization and authenticity that text posts don’t have.
Live Video Streaming
This past year was big for live streaming services like Periscope, Facebook Live, and Snapchat’s new Live Stories feature (which makes it possible to broadcast live videos on the platform). And while these platforms have been around since 2015 or 2016, respectively, they’re only now starting to gain traction among marketers who want an easy way to connect with their audiences.
This form of content is great because it allows customers to interact with you and ask questions in real-time, making them feel more engaged and like they’re getting more value for their money.
Chatbots
Facebook heavily promoted the use of chatbots in 2016 as a way for businesses to interact with customers through Messenger conversations. Since then, chatbot adoption has increased significantly among brands looking for new ways to engage users and improve customer service.
Chatbots are great for businesses because they can:
- Answer customer questions
- Provide product recommendations
- Process orders and payments
- Collect customer data
- And more!
One of the most popular marketing strategies has been influencer marketing in recent years. Influencers have a large following on social media platforms like Facebook, Twitter, and YouTube that they can leverage to create awareness about their products or services for brands. The ability to tap into an audience through these influential individuals creates exponential results for your company’s reach online because consumers trust what influencers say more than companies themselves by default.
