Marketing Compliance in 2022: What You Need to Know

Finding the correct balance between providing your customers with SEO-friendly content and adhering to industry regulations is difficult. Marketing compliance can often fall by the wayside for marketers who are more concerned with the copy and intent of their web pages and campaigns.

Compliance is often seen as a necessary evil by marketers because they have so much on their plates. They may be aware of the importance of adhering to regulations, but they often do so merely to avoid fines or penalties. The process of developing a marketing strategy is not the only way to go about doing so. Indeed, search engine optimization and compliance may be thought of as two sides of the same coin. Follow which helps you to create an outstanding client experience.

Compliance can even improve the customer experience when paired with a strong SEO strategy.

It’s time to ponder it. Financial services companies’ growth can be significantly impacted by compliance and search engine optimization (SEO). Customers must have a clear understanding of the products and services they are purchasing in order for compliance requirements to be implemented. At its core, SEO is all about delivering high-quality web pages to users based on their search intent. Your financial team’s customer experience takes on a new meaning when compliance is viewed in this light.

What are the benefits of marketing compliance?

It is an essential part of any financial team’s core operations in compliance with regulations. These rules are meant to protect consumers’ data.

Legislators, lawyers, and compliance officers have the final say when it comes to enforcing regulations. When it comes to online shopping, regulations make it easier for consumers to find what they want. The goal of compliance standards is to keep people safe and provide them with honest and non-deceptive services.

A better customer experience can achieve through marketing compliance.

Just as regulations help banks and their customers get along better, digital marketing also follows a system that aids in providing online ethical experiences.

Having high-quality web pages is a significant priority for search engines. As an example, Google ranks web pages based on their Page Quality ratings. Websites like financial regulations should design to benefit your customers rather than mislead them.

As we’ve previously stated, financial institutions fall under the Your Money or Your Life (YMYL) page category. According to Google’s model, financial information sites include items like “WebPages that give advice or information about investing,” as well as “WebPages that provide information about insurance, and retirement planning, home purchasing, paying for college, buying insurance” and similar things like that. Google has high standards for these pages because they affect the financial well-being of their users.

If you follow this logic, it’s essential to know the purpose of each page. E-A-T (expertise, authority, and trustworthiness) was added to the Page Quality metric by Google earlier this year. Announcing a new policy does not improve the quality of content, nor does it affect how human quality raters evaluate websites. However, it indicates the connection between compliance and SEO.

Marketing compliance & the customer’s perception

Customer-centricity is at the heart of both compliance and SEO. Compliance is about empowering and promoting the consumer. Google rewards websites for providing answers to specific queries and questions with expertise, accuracy, and trustworthiness through SEO. Audiences are given a positive experience they can be proud of if these essential tasks are done correctly.

Banks and credit unions must abide by a set of guidelines that are constantly changing. Customers will find accurate information about checking and savings accounts, certificates of deposit (CDs), money market accounts, and variable-rate accounts. Consumers should not be deceived by misleading advertising. The word “free” can’t use if an account has any maintenance or activity fees. For example, APY (annual percentage yield) or “bonus” are words banks must use if they appear in an advertisement.

For more information about rules and regulations, you can visit this link.

The Equal Credit Opportunity Act and the Fair Housing Act, which promote equal access to credit and housing opportunities, respectively, must be followed by banks and credit unions. These rules ban is applicable for all. The Equal Housing Lender logo must be used by banks and credit unions that are advertising any loan “for purchasing, constructing, improving, repairing or maintaining a dwelling.”

Marketing compliance standards must apply to all content creation efforts by financial organizations, including blogs, websites, and online ads. In the end, the goal of a website is to provide customers with relevant and valuable information. If you want a trustworthy online experience, you must know your customers’ objectives. It would help if you answered any questions, they may have authoritative and trustworthy to provide an excellent customer online experience.


Workshop Digital believes that compliance and search engine optimization (SEO) are symbiotic and integral to digital strategy in the financial sector or any highly regulated industry. SEO is all about making websites and content that your customers want and understand.

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