It’s pretty mad to think that we’re almost halfway through 2021 already. Last year still feels like a blur due to the lockdowns caused by COVID-19, and this year hasn’t been much better. But at least restrictions are ending, and life is going back to normal. More and more people are coming back out and enjoying the lifestyles they’ve missed over the past year, and with this comes opportunity as a business owner.
Look, we know that there are still business owners asking themselves, “what is digital marketing?” but you’re not one of them, right? You’re asking yourself, “what marketing avenues are available to me right now?”. And good for you. As the world defeats COVID-19, the different avenues of marketing pose huge opportunities for businesses all over the globe. Let’s take a look at what’s out there…
Influencer marketing is the digital equivalent of word of mouth marketing but instead is done on social media by influencers who amplify brand messages to larger markets via their followers. Influencer marketing has gained a lot of traction over the years due to Instagram and TikTok’s rising popularity.
Ever heard of the term “content is king”? Well, with over 1/2 a billion active websites, users are now bombarded with ploys to gain their attention. This is precisely why content marketing became a thing. A strong content marketing strategy draws in users and retains their attention, and benefits a website’s ranking position on Google and other search engines.
Email marketing is one of the most effective avenues of digital marketing in terms of return on investment. And it’s exactly what it says on the tin. Email marketing is all about communicating with a target audience via email with the goal of converting them from prospects into paying customers.
Social Media Marketing
Social media marketing is what it sounds like. It’s marketing that uses a media platform that’s social. It’s become a “must-have” for business over the years due to the sheer amount of people that can be reached when it’s managed correctly or by a professional digital marketing agency.
Search Engine Optimisation
If you want your website to have a good ranking position on Google and one that’s higher than your competitors, you need search engine optimisation. It’s the practice of increasing the quality and quantity of traffic to a website using the search engine results page (SERPs for short.)
Pay-per-click is a marketing avenue whereby you purchase advertising space on search engines like Google and Bing. Today, pay-per-click is heavily invested by thousands of businesses over the globe. It’s used because of how good it is at raising brand awareness and driving website click-throughs.
One of the most important marketing strategies is PR. It helps a business create a positive reputation with the public through various unpaid or earned communications, including newspapers and traditional media, online news outlets, social media, and face-to-face engagements.
Viral marketing is all about generating interest in your brand with the ultimate goal of generating sales. The idea is that users engage with content and then decide to share it with their friends and family. Due to the very nature of viral marketing, social media is the perfect habitat for it.
This will depend on your business model, but if you sell products, you could be missing out if you’re not actively marketing yourself on Amazon. In fact, over 197 million people worldwide visit Amazon monthly, so you can be sure to find your target marketing there.
Alliance marketing is actually straightforward. It’s all about two businesses collaborating. However, unlike a simple partnership, the collaboration runs a lot deeper. 2 businesses will team up and pool their resources in order to sell more products.
Got The In-House Resources?
So, there you go. Lots of marketing avenues for you to exploit. With that being said, do you have the staff and resources in-house to handle your marketing? If the answer is no, then we highly recommend seeking the expertise of a digital marketing agency that will be able to generate the results on your behalf.