It is said that the interior design of one’s interior reflects a piece of one’s soul. But interior design can’t just be a mirror image of ourselves, but also influence ourselves. Many in sales make this their own and use the psychological influences of their sales rooms to increase sales. In a hotel, the rooms are often the things which draw guests in, so the room should be appealing to most people.
In the following article, you will learn which factors are particularly relevant for the effect of the interior design of a hotel and how you can use them to your own advantage.
The interior design and its effects
Interior design – a term that includes many more facets and can be much more important for the success of a hotelier than many believe. While many people associate interior design with the mere purchase and placing of furniture or decoration, interior design combines aspects of design, architecture and materials technology. Thus, the interior design of a hotel is actually a process of deliberate planning, selection and placement of furniture, lighting and colors in order to have a positive impact on the psyche of hotel guests.
Important factors for the experience of your guests
Every guest’s experience is subjective – not everyone will completely like your hotel’s interior. But there are certain factors that subconsciously tune the human mind in a positive way and that hoteliers should consider when decorating the hotel.
1. The choice of colors
The fact that colors have a great influence on the human psyche is nothing new to many. For example, color psychology is used in commercials to arouse consumer emotions. Exactly this principle can also be applied to the interior design of a hotel.
The appearance of the room is strongly influenced by the color scheme. For instance, color can make a room appear larger, give it personality, and make it look more comfortable. A low ceiling can appear higher with a light color, and a room that is too long can appear shorter with a dark wall color. However, not only the wall color, but also the color of the furniture, bedding and decoration affects the senses of the guest. You may ask yourself, which colors and which color scheme is the right one for your hotel, if everyone has different favorite colors. Well, the question is justified, however it was determined that colors cause similar associations with many. This is mainly due to their occurrence in nature and their intensity. While the yellow of the sun is invigorating, the blue of the sea is calming. The colors of the furniture should be chosen according to what suits the target group of the hotel. Blue and cool tones radiate calm and relaxation, while orange and red tones stimulate the mind.
2. The Lighting
Just like colors, the lighting of a room, hallway or lobby affects the human senses. The biological effect of light is hugely important to a guest’s experience in your hotel.
Of course, colors also play a role here, because rather cool and bright light makes you awake and leads to higher concentration, while warm light creates a sense of security and has a calming effect. But not only that, also with the angle of incidence of a light source influences the guest’s experience by pointing out certain aspects of the room and directing the guest’s attention. When selecting suitable lamps, therefore, attention should be paid to the appropriate light color, light intensity and angle of incidence to suit the target group and desired experience of the guest.
Thus, the well-being of the guest can be influenced and optimally increased.
3. Placement of furniture
Yes, beautiful furniture is important. However, how it is placed is just as important. Any piece of furniture, no matter how beautiful, loses its effect if it is not placed in the right place. So, when decorating the interior, the dimensions of the room should be considered, and the furniture should be placed in such a way that it makes the room look inviting and not crowded. Many forget this aspect of interior design and place their furniture in all four corners of the room, instead of using the psychological impact on the guest’s experience.
The way to the interior design concept
Interior design is one of the key unique selling points of a hotel. From the above factors, it is clear that this is exactly why every room of the hotel that contributes to the guest’s experience should be well thought out in order to have a positive not a negative impact on it.
However, to create such a concept requires matching furniture, colors, shapes, fabrics and decoration. A highly complex and lengthy process. It is therefore not surprising that many hotels hardly use the potential of interior design.
To help you make the guest experience as pleasant as possible, we have compiled the following list of the most important steps on the way to an interior design concept:
1. Analysis of the guests’ needs
Depending on the location and characteristics of the hotel, guests expect different things. Do they want action and excitement, or do they want relaxation and tranquility? The concept should specifically address the needs of your guests.
2. Draft of a design concept
Once the guest’s expectations are known, an initial concept can be designed. Color schemes, placements and exposures should be included.
Now, before actual furniture and decorations can be purchased, the desired material must be determined in addition to the color scheme. Not all materials harmonize and could make the guest unhappy and uncomfortable.
4. Purchase and placement of furniture
Due to the previously established guidelines for the purchase and placement of the furniture, this will be much easier than trying to tackle this task without a concept. Nevertheless, sometimes it can be hard to find beautiful and suitable pieces of furniture. If so, you can find the online fair for products, trends, news inspiration for hoteliers on Hoga.Search website.
Finding the right interior design that can lead to returning and satisfied customers is a more difficult task than it may seem at first. However, an accurate design that takes into account the most important factors influencing the guests’ experience can support in increasing the guests’ well-being. Every hotelier should take advantage of the possible positive influence on his guests and put great emphasis on the interior design of his hotel.