Looking for tips on Google Ads? Here we have noted down the Top 6 Efficient Google Ads Tips that you can use to make your Ads more effective.
Google ads are one of the most used digital advertising methods used by businesses. It helps you to place your ads at the right place at the right time and show them to the right people.
It helps you target your audience in a very precise manner. You can target your audience based on the keywords inserted, their age, location, and the language of the customer. You can also show your Ad at a particular time, place, and frequency.
If you’re extremely new to Google Ads, then taking up a Google ads course will help you kick-start the right way.
Read on to know more about the top 6 Google Ads Tips.
Top 6 Efficient Google Ads Tips
Google Ads are the ads that you see at the start of the search result page which is marked as Ad, the image ads that are shown on web pages, app promotion Ads, product shopping ads, etc.
Everyone nowadays is aware of Google and if they want to know about any product or service they just search it on google.
Thus there is a large market of the audience on google all over the world that you are exposed to. You can show your ad to potential customers when they are thinking of buying something and make them purchase it from you.
Following are some of the Top 6 Efficient Google Ads Tips that you can use to get a higher conversion rate.
1. Use the Right Keyword Types
Doing keyword research is very essential before you start running your ads. You need to figure out the focus keyword that your potential customer would search for before buying its product.
The best way to find a focus keyword is to place yourself in the position of the customer and see what you would search for when you are interested in buying something. These terms become your focus keywords. Then filter all the extra ones out and choose the best one that you think is the best keyword to market your product.
2. Alter Keyword Match
Alter keywords are somewhat related to the focus keywords. These searchers haven’t decided to buy the product yet but are thinking of buying it in the future. You can advertise your product to them and if they like your product they might remember it in the future when they are going to buy it.
3. SEO optimization
SEO is one of the most essential parts for the ranking of your website. The better your SEO is higher the chances for your Ad to be shown at the top.
SEO is basically using relevant keywords in your content. The more your keyword repeats the stronger that keyword ranking is. But you need to see that overloading the page by simply repeating the keyword unnecessarily will end up your ad at the lowest position.
They are more such things that you need to know about SEO and how to use keywords in an efficient way. You should take this Online SEO Course.
4. Make Your Landing Page Relevant
Your landing page is the one your customers end up when they click on your ads. Thus having a relevant landing page is an essential part of an Ad campaign. Most people don’t take this seriously and that can be a point where they are lacking behind even after designing a good Ad.
You should deliver relevant content and design your site for an easy user experience. There are many factors that you need to consider while designing a website and now with the use of WordPress it is much easier than coding a site. You can learn how to build your website from this Online WordPress Training.
5. Create ads that make a difference
Being unique is an advantage by itself. Try to experiment unique ways of catching the attention of your customers with some eye-catchy tagline or image.
If you step out and find some unique ways to market your products then the customers feel interested in knowing more about the product even if they aren’t sure of using it. This can be a turning point in their decision-making. Thus always try to find something that differentiates you from the others.
6. Use Geotargeting
Geotargeting is basically running your ad campaign in a particular location. If you are a small business or a large business that knows where exactly your potential customers are located then this can be one of the best things to increase your conversion rates.
This will help you reduce the cost of showing ads to irrelevant customers. You can also show specific ads based on that region that will connect better with the audience.
In the study of the Top 6 Efficient Google Ads Tips, we know how important marketing your product or service to the relevant customer is. The increase in the interaction of people on digital platforms has increased the demand for digital marketing. Thus creating a large opportunity for businesses to market their products on different platforms.
To seize these opportunities a business needs to know about digital marketing in detail. You can consider training yourself through online digital marketing course or training programs.
You might consider reading our other blog where we discussed the Services That Can Improve Your Company’s Visibility.
Hope this article has been helpful. Drop your views/queries in the comments below.
Founder and CEO at IIDE
Karan Shah is an Edu-preneur, Tedx speaker, Harvard alumnus specializing in eCommerce, and the founder of IIDE – The Digital School.
He is a reputed author on the topics of education, digital marketing, and Ed-techs. Over the years he has penned a plethora of articles in leading news outlets such as Entrepreneur, BusinessWorld, Education Times and Youth Magazine to name a few.