E Commerce is a term used to describe the selling of products online. People tend to think that eCommerce = Amazon.com however, this isn’t always the case! Ecommerce covers any type of business from small shops to big companies that sell their goods and services online. It’s estimated that 30-40% of all retail sales take place online.
You may not have realized it but there are many ways that your company can create the best eCommerce theme for WordPress for less than you might expect. We’ve listed 10 best practices to keep in mind when designing a new e-store or upgrading an existing site to increase the likelihood shoppers will be satisfied with their shopping experience and come back again to do more business with you
1) Build Mobile Responsive
In 2015, mobile traffic finally overtook desktop traffic. This trend is only going to continue so your eCommerce website must be mobile responsive. This means that the site will automatically resize and reorganize its content to best fit the screen of the device being used. Not only is this important from a usability standpoint, but Google also gives preference to websites that are mobile responsive when ranking them in search engine results pages (SERPS).
2) Use A Shopping Cart Plugin
A shopping cart plugin allows customers to add items to their virtual shopping cart as they browse your website. Once they’ve added all the items they want, they can then proceed to checkout and pay for their purchases all one go. This is a much more efficient process than checking out and paying for each item as they’re added to the cart. This result is a decrease in abandoned carts, which tends to happen when people get tired of adding items and then having to go through the checkout process again.
3) Utilize Page Layouts That Work Effectively On All Devices
There’s no longer such a thing as one-size-fits-all designs for web pages. Your best bet is to provide multiple layouts that can easily be modified according to device width. You need to make sure your website scales and responds well on mobile devices and larger computer screens alike! You can read more about responsive design here: https://en.wikipedia.org/wiki/Responsive_web_design
4) Use Product Images That Pop
One of the best ways to entice customers into buying your products is by using high-quality product images. This doesn’t mean simply uploading a picture of the product that you’ve taken with your phone. Use a good photo editing program to create well-lit, high-resolution images that capture the essence of what it is you’re selling. People want to be able to see what they’re buying and feel like they can trust you as a seller.
5) Use Testimonials
People love reading testimonials before making a purchase. They want to know that they’re making a wise decision and that other people have had a good experience with you. Make sure you have a section on your website for testimonials and that you’re constantly updating it with new, positive feedback.
6) Use A Good Ecommerce Platform
There are many different eCommerce platforms to choose from but not all of them are created equal. You want to make sure you’re using a platform that is reliable, easy to use, and has a good reputation. Shopify is a great example of an eCommerce platform that ticks all of these boxes.
7) Offer Multiple Payment Options
It’s important to offer customers multiple payment options so they can choose the one that best suits their needs. This could include options such as PayPal, credit card payments, Bitcoin, and others. The best way to figure out which payment option best serves your company is by doing your research and testing them out on a small scale first. You’ll want to make sure the payment button/link is easy to find and displayed on all pages of your site. Don’t leave people feeling like they need to search for where to pay you!
8) Use SEO Best Practices
SEO (Search Engine Optimization) best practices are an absolute must when it comes to eCommerce websites. Without using best practices, Google won’t even know that your site exists which means less traffic through search engine results pages (SERPS). To avoid this, properly title and tag each page of your website with relevant keywords while also ensuring that each page is well optimized for keywords.
9) Use A Mobile View Plugin
Using a plugin like this one will make it easy for customers to view your site on their phone or tablet. Without having to search around, they can easily find what it is they’re looking for and take the appropriate action (i.e. buying your product!) This makes them more likely to stick around which means that you could be rewarded with an increased conversion rate as well!
10) Build Trust With Site Security And SSL Certificate
If you’re collecting sensitive information such as credit card details, best practice would dictate that you use HTTPS:// in your website urls instead of HTTP:// You also want to ensure that there is a lock symbol displayed in the address bar when someone visits your site. This tells customers that you take their security seriously and that their data is safe with you.
These are just some of the best practices that you can implement on your best eCommerce theme for WordPress to boost sales and conversions. By following these tips, you’re sure to see a noticeable improvement in your bottom line!