The concept of digital marketing has gone beyond brand awareness and advertising. Be it a first time marketer, small business owner, experienced entrepreneur, or a big brand, all of them are utilizing digital marketing tactics to connect with their buyers/audience, improve their brand reputation and presence, and stay ahead of the competition.
Digital marketing is very extensive and covers many areas, from campaign creation, planning, social media, SEO positioning, and web analytics, among others. In addition, for your marketing strategy to be complete, these disciplines have to be coordinated and respond to the objectives of your brand.
Training in this discipline is so important because it is imperative to understand how each of these pillars works. A number of renowned online platforms in collaboration with top universities offer online digital marketing courses. These digital marketing courses will help you understand the concepts precisely through well-explained course content, exercises, practical assignments, case studies, and hands-on projects. Therefore, if you are a beginner in the field of digital marketing and look forward to sharpen your skills then pick a digital marketing course that suits your professional requirements and aspirations.
Digital Marketing Specialization by University of Illinois on Coursera (Duration – 8 months)
Suitable for – Anyone in the digital marketing role or aspiring digital marketers
This specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing.
This course would help you to –
- Develop a richer understanding of the foundations of the new digital marketing landscape
- Acquire a new set of stories, concepts, and tools to digitally create, distribute, promote and price products and services
Basics of Digital Marketing by NPTEL (Duration – 12 weeks)
Suitable for – Aspiring digital marketers
This course will help you to understand how digital media works and how you can develop critical insights necessary to succeed in e-commerce and digital and social media marketing.
The course covers the basics of Digital Marketing, Search Engine Optimization, Search Engine Marketing, Display Advertising, Social Media Marketing, Mobile Marketing, Email Marketing, Digital Analytics, and New Technologies & Advancement in Digital Marketing.
Fundamentals of Digital Marketing by Google (Duration – 40 hours)
Suitable for – Anyone in the digital marketing role
It is one of the most popular and best-rated online digital marketing courses. Fundamentals of digital Marketing covers the basics of digital marketing. It includes practical exercises and real-world examples to utilize the knowledge in the real world. You will learn about Analytics and data insights, Business strategy, Content marketing, Display advertising, E-commerce, Email marketing, Local marketing, SEM, SEO, Social media, Web optimization, etc.
Become a Digital Marketer by UDACITY (Duration – 3 months)
Suitable for – B2C/B2B digital marketing aspirants
It is a nanodegree by Udacity that would help you to –
- Create marketing content
- Use social media to amplify your message
- Make content discoverable in search
- Run ad campaigns and advertise on Facebook
Besides, you would also learn how display and video ads work and how to market with email, and measure and optimize with Google Analytics.
Google Ads Display Certification by Google (Duration – 2.6 hours)
Suitable for – Digital marketers and product managers
This certification from Google validates your ability to develop effective Display strategies and campaigns that achieve specific marketing goals. With the help of this course, you can –
- Validate your expertise using Google Display to deliver results
- Demonstrate your ability to develop effective Display strategies and campaigns to achieve specific marketing goals
- Generate a plan to increase awareness, consideration, action and retention using Google Display
- Create a coherent digital marketing strategy
Marketing Analytics by Coursera (Duration – 5 weeks)
Suitable for – Digital marketers at any experience level
This course will help you to work with tools to measure brand and customer assets, understand regression analysis, and design experiments to evaluate and optimize marketing campaigns. You will learn how to use marketing analytics to predict outcomes and allocate resources.
Google Analytics for Beginners by Google (Duration – 6 hours)
Suitable for – Digital marketers and product managers
The course is specifically designed for beginners to help them use Google Analytics for measuring website traffic. You will learn how to –
- Create a GA account
- Implement tracking code
- Set up data filters
- Navigate the Google Analytics interface and reports
- Set up dashboards and shortcuts
- Analyze basic Audience, Acquisition, and Behavior reports
- Set up goals and campaign tracking
In a Nutshell
Whether you want to learn new concepts of digital marketing or just want to sharpen your existing skills, it is always a good idea to take up digital marketing courses. Many online platforms like Coursera and edX offer auditable courses, which means you can access the course content for free or can avail paid courses with financial aid. Interestingly, Google offers free online digital marketing courses.
Old methods of marketing are the talks of the past and technology will always keep moving forward. It is worth putting time and efforts in these online digital marketing courses and will be rewarding in the long term.
Check out the list of popular Online Marketing Courses from beginner to advanced at https://www.naukri.com/learning/marketing-courses-certification-training-st593