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How to Print the Perfect Loyalty Card for Your Business

If your business operates on a loyalty card programme, it’s important that individuals are familiar with the benefits that they’re getting – whether that be special deals or discounts.

If you haven’t yet thought about incorporating loyalty cards within your business, it’s time to consider the benefits. Loyalty cards can be used for a variety of businesses whether that be retail, services and more.

Here, we’ll delve into why loyalty card programmes are great and how to go about printing the perfect one.

Why Loyalty Card Programmes?


Here are two main benefits that you can reap from loyalty card programmes:

  1. Data – You’ll be able to gather data and easily identify which of your products are purchased the most, which brands are popular and what your customers like.
  2. Better customer retention – If customers are being rewarded, there’s a higher chance of them being loyal to your brand. A higher customer retention will also eventually result in more revenue in the long run.

Is It Difficult to Start a Loyalty Programme?


Not really! The main thing that you’ve got to consider would be purchasing the right software and ensuring that it integrates with your POS system.

After you’ve got your software all set up, you will then need to consider how you’ll go about printing your loyalty cards and issuing them to your customers.

While it might seem extremely overwhelming – especially printing your loyalty cards and giving them to customers, it doesn’t have to be.

Image via: PPC ID Card Solutions

Printing Loyalty Cards

When it comes to printing loyalty cards, there is nothing more important than the printer. Here are some recommendations for some great loyalty card printers:

1. Fargo DTC 1500 ID Card Printer

With this printer, you can easily create and encode loyalty cards with no problems at all. Not only can it print black and white loyalty cards, but also colour loyalty cards efficiently. What’s great about this printer is the fact that it also comes with security features such as a custom overlay watermark and even data protection so the cards cannot be duplicated.

2. Magicard Rio Pro 360

Another great printer, the Magicard Rio Pro 360 is an exceptionally quick printer that can print over 200 cards in an hour. The cards printed are also vibrant in colour and made of high-quality material.

If you choose to get this printer, you can also purchase the matching colour ribbon to add a lovely touch to your loyalty card.

No matter which printer you choose to get, you can be assured that they come with comprehensive warranty so you don’t have to worry about anything going wrong with your loyalty cards.

Ready to Print the Perfect Loyalty Card?


Starting a loyalty programme may seem difficult in the beginning, but it comes with a plethora of benefits.

If your company is looking at implementing a loyalty card programme, it’s essential that you look into printers that are not only high-quality, but also efficient and durable so you’re printing loyalty cards that can last for a good period of time.

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