TikTok is seeing an unprecedented boom that no other social media platform has ever experienced. It came, it saw, and it conquered! The short-video format became very popular with young people, and most users are under 35. Everyone wants to be TikTok famous, and everyone can be! There are no barriers to joining or posting content. You just need to know a few simple tricks of the trade to get more followers.
Making content on TikTok is fairly easy as compared to many other social media platforms. The in-house editing features and music additions are something everyone can use. The platform is arguably one of the most accessible social media apps. All you need is a smartphone with a connection like Spectrum mobile to run the app. Users on TikTok upload very simple and casual content that can get viral fairly easily. Here are a few tips to get more followers:
#1: Choose Your Target Audience
Like all social media platforms, it is important to know and resonate with your target audience. If you want followers on TikTok, you need to know your brand. Pick the right type of content and the right niche or genre for your target audience. You can’t go making funny videos one day and then shift your focus to cooking with the next video. What works for one group may not work for another. So, to make an impact, you need the right kind of people to follow you. Build on your target audience and know what they are expecting from you.
#2: Cross-Promote Your Videos
Tiktok videos do not need to stay on TikTok. The app hosts several features to attach built-in shareable links to other social media platforms. Sharing a TikTok video with someone else can be as easy as one touch on your screen. If you want to get more reach, you should share your videos on other platforms as well. Send a link to your friends and family on WhatsApp, post it on your Instagram stories, and share it on Facebook as well. The more you spread your reach, the better chances you will have to gain more visibility.
#3: Know What You’re Good At
If you have a specialty, make it your niche. For example, if you are a chef, you should post more about food. A gym enthusiast can post simple videos for at-home workouts. The better you are at something, the more authentic your content is going to look. Your audience is going to see that you are a subject-matter specialist, and it will pay off. Your expertise and accurate content will keep bringing people back for more. Instead of learning an entirely new thing, develop more on what you are good at.
#4: Use Relevant Hashtags
Hashtags are a great way to navigate more people towards your content. Hashtags are popular on all social media platforms as they can sort your content into the right category. Anyone looking for cooking videos will click on the appropriate hashtag and get to all related content with that hashtag. That includes your content as well.
So, whatever type of content you are uploading, use the right hashtags for it. Many people make the mistake of using trending hashtags instead of relevant ones. This practice may give you a short boost in traffic, but nothing will stick. Therefore, use relevant hashtags; otherwise, your content could quickly lose meaning.
#5: Post at Peak Times
Your target audience is always going to be more active at a specific time of day. It can be early morning or late at night. Don’t expect this one to be easy at all. You should take a deep look at your account insights and understand your audience better. Figure out the right time when you got more activity and post around that time. TikTok is a fast-paced platform, and your content will disappear into thin air if it doesn’t get enough traction. Initially, you can try to post multiple times in a day to know what works best.
#6: Participate In TikTok Trends
When in Rome, do as the Romans do. Gaining more followers on TikTok means doing what all other successful TikTokers are doing. If you want to be more visible, you need to follow all current TikTok trends. Many times these trends are dance routines or challenges, so be prepared to bust some moves. When a challenge goes viral, the hashtag goes viral, and people love to go through all the videos. You can piggyback on a lot of attention if you follow TikTok trends.
#7: Collaborate with Other Creators
TikTok duets are getting very popular these days. They can be a great way to get more followers on your account. You can collaborate with other TikTok users that have the same number of followers as you, or even more. The video will get more traction as both of you can benefit from each other’s audience. It is a great way to get more followers and make some friends along the way.
Collaborative content will make your content more visible and look more credible. Moreover, you will also be able to connect with the TikTok fraternity around you. Collaborations can be a great chance of networking, and you can build yourself a great audience around it. The only way to go from here is upwards and onwards.