Choosing the right SEO agency can be tough, but it should not be too difficult if you do your research and ask the right questions. In this article, we’ll discuss what to look for in a good SEO company and how to choose one that will give you the best ROI.
Some of the most important factors to consider when looking for an SEO service provider are their expertise with local search engine optimization (SEO), their level of experience, and how they work with clients. There are many other things that you need to take into account, such as how long they have been in business or if they offer any guarantees on their work. When choosing an SEO company, there are no hard-and-fast rules, so take a look below.
Look at the SEO agency’s past performance
This is one of the most important factors to consider. Ask for a list of clients and contact them and check online reviews from previous customers and their social media profiles.
Ask how they do SEO: Do they use white hat or black-hat techniques?
The term “white hat” refers to techniques that follow search engine rules – these include creating good content and promoting it through social media, blogging, etc., whereas “black-hat” strategies such as using spammy links in comments on others blogs are not allowed by Google. You should look for an agency that uses white-hat methods only, so you don’t risk your website being penalized if discovered doing something against Google’s guidelines. Ensure that any agreement you have with them clearly states that they will not use any black-hat or unethical SEO techniques.
Be sure to check the agency’s guarantees and warranties
Make sure you know what is included in their service package and how long a guarantee they offer for each service – if anything goes wrong, it’s important to have some kind of solution available. You should also ensure that there are no hidden costs involved.
Ask past or current clients about their experience with the agency
This is one of the best ways to find out how good they are and if you would like to work with them. The SEO company may offer testimonials on their website or share case studies about previous clients – use this information to your advantage and ask for additional details before making a decision.
Check what kind of reporting procedures they follow
Ensure that there will be no problems when it comes time for you to review reports from work completed. If necessary, check if there are any software programs available that can help simplify things further. It’s also important that both parties know exactly what data needs to be included in each report, so everything flows smoothly throughout your contract period.
3 big mistakes smart businesses make when choosing an SEO company
Choosing a “cheap” SEO agency
As with most things in life, you get what you pay for. While there are certainly some great seo services that cost less than $100 per month (and we’ll discuss more on this below), it’s important to understand that these usually will not deliver the same kind of results as a top agency.
Browsing only local SEO companies
While it’s obviously important to find an agency that is good at what they do, the main thing you should be concerned about when choosing a company is their level of expertise. It doesn’t matter whether they are local or not – if they have more experience and better results with SEO than your current provider, then there’s no need to hesitate. Promoting your business nationwide requires a more detailed approach and could include professionals such as web developers, social media marketing, search engine optimisation as well as content marketing and pay per click local Teesside SEO strategies
Selecting a black-hat SEO agency
A black-hat SEO agency can do a lot of damage to your site, so it’s important to avoid these at all costs. It’s not just about getting penalized either – you could also be held liable for any wrongdoing.