Lead generation is the pillar of digital marketing. Whether you already have a marketing strategy or just trying to build one, you need to tweak your lead generation tactics continuously.
Different methods exist to generate leads for your business. They vary from paid search marketing to search engine optimization. Depending on the lead generation goals you set, you can distribute your efforts across the available methods.
Let’s take a closer look at 5 top lead generation hacks to help you streamline your digital marketing strategy.
1. Explore Key Lead Generation Channels
Top lead generation channels include:
- Paid search
- Paid social
- Organic social
- SEO (Search Engine Optimization)
Each one of these channels comes with its own pros and cons. Some work slower than others but bring better results and vice versa. If you have urgent lead generation goals, you can invest in paid marketing. From paid search ads and Google Shopping Ads to display ads and social media ads, these tools can help you generate thousands of leads overnight.
Meanwhile, SEO and organic social take a while to kick in. However, when they start working, you can see a significant increase in conversions.
Email marketing may not be the first and foremost lead generation tool since it focuses more on lead nurturing and retention. However, it can be highly useful as a complementary tactic while you are exploring other channels.
2. Take Full Advantage of Lead Magnets
Lead magnets are the freebies you give your website visitors in exchange for their contact details. Once you get a hold of their email address, you can start implementing a robust lead nurturing and conversion strategy.
The different types of lead magnets include:
- Case studies
- Promotional Videos
- Free tickets to an event
- Special offers (10% of a certain product or first purchase)
- And more
The key to creating a successful lead magnet is quality. Besides being highly useful, a stellar lead magnet should:
- Address a user’s pain point
- Promise and provide quick gratification
- Be specific
- Carry value
While they are free, lead magnets can reduce the cost of lead generation and improve your overall marketing strategy.
3. Set Lead Generation Goals
The key to a successful lead generation strategy is setting the right goals. Without a specific goal, it can be hard to achieve marketing and business objectives. Meanwhile, it can make analyzing your campaign complicated.
Consider the SMART goal approach to lead generation. SMART goals must be:
These elements make the goal clear to the team and easier to achieve. A SMART lead generation goal looks like this: increase the number of leads by 30% by the end of the month or generate 10,000 leads for the website by July 2020.
It’s important to pay special attention to the “realistic” aspect of a SMART goal. While it’s commendable to strive for more, you need to analyze your previous lead generation history to figure out which goals are attainable for your team.
4. Take Advantage of the Available Tools
The success of your lead generation strategy is only as good as the tools you use to achieve it. A variety of useful solutions exists to make your job easier. Here are a few of them:
- Google Analytics
- Paid search ads service (Google Ads, Bing Ads)
- Live chat software
- Email list validators
Each tool can help you automate your lead generation efforts and achieve high conversion rates. When used correctly, these solutions leave you time to focus on other aspects of your marketing strategy.
5. Learn from Your Competition
Monitoring your competition can give you valuable insight into your own marketing strategy. Which lead generation tactics work for your competitors? Which don’t? By checking what your competition is doing with its ads or content, you can make timely adjustments to your lead generation strategy to stay ahead.
You can also get inspiration for further lead generation actions. While copying your competitor’s actions isn’t recommended, giving them a new spin and using for your own needs can improve your marketing ROI.
The importance of a good lead generation strategy is impossible to ignore. With the right approach to the available tools and channels, it’s possible to design a unique campaign that keeps you ahead of the competition.
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