Technology

Demand generation and it’s strategies

What you need to do to generate more traffic leads to your business and what you might be doing wrong and what you can do to fix it?

It can be confusing when you hear demand generation vs. lead generation you’re

Demand generation sounds like the generation of some kind of leads or traffic. No! they’re different. Demand generation and lead generation are not exactly the same. But they’re not very different. So what is the difference?

Demand generation is the practice of targeted marketing programs to drive awareness and interest about the company’s product/service amongst the customer. Whereas, lead generation is the process to convert the audience into qualified leads.

A lot of times B2B marketers struggle with how to generate demand for our product or service and also generate leads.

In this article we’re gonna talk about the demand generation strategy that you can execute, that will not only generate demand but also leads and directly correlate marketing with sales.

There are some strategies that SEO companies in Delhi and Mumbai can help you to generate demand for your product/service.

Strategy 1: Video

Videos are a rich and effective way to reach the audience. Your targeted audiences can relate themselves to your product or service. Audience can remember your brand through visual content because video based content can be easily recalled and has a higher rate than text based content. Nowadays, more and more people watch video clips for their main source of information.

Strategy 2: Live events (online/offline)

Events make your brand stand out by creating unique experiences. SEO company in Mumbai can help you to build relationships with your audiences by participating in events. Audience feels the personal touch through these events and these events. Events can be organized as webinars, workshops, seminars, meetups, conferences etc.

Strategy 3: Content Marketing

Content marketing is the fuel to your demand generation. More than 70% of customers search online before buying any product. Content marketing leaves a significant impact on their buying decision. Content could be anything i.e.; video, image, blog posts, infographics, e-books, press release etc.

Strategy 4: Social Media Marketing

Social media is just not a tool, but it is a great medium for demand generation. Social Media has the ability to get your message in front of your audience. It’s already ingrained in the day-to-day lives of your best buyers. SEO Agency in Delhi and Mumbai are using social media marketing for demand generation.

Strategy 5: Newsletter

Newsletters can have a big impact on demand generation. The higher the engagement in your newsletter, the greater your demand generation will be for your campaigns. An informational newsletter can encourage your audience to stay in touch with your brand. This leads your brand to stay top of mind with customers. Your newsletter can include topics about your new blog posts, updates about your products or services, special offers, upcoming events, recommended reading from other thought leaders, achievements etc.

Strategy 6: Offer or discount or freemium

This is supposed to be the best strategy for demand generation. Offers and discounts or free trials always attract customers. Customers want to buy a product but the product price is not affordable. An offer of buy 1 get 1 or discount of 20% encourages the customers for demand generation. 

Strategy 7: Contests

A contest is the best strategy to get your audience. Brands can run contests to engage their audiences. It’s an incredible tactic to spread brand awareness. You can use this strategy to measure your product demand generation. 

Strategy 8: SEO

Search engine optimization (SEO) syncs your marketing in such a way that your audience thinks by researching the right keywords and considering search intent. You will increase the brand visibility and grow brand awareness.  

Conclusion

Demand generation is all about creating a predictable pipeline for funnels. Demand generation is both short-term or long-term strategy. When you think about the SEO based demand generation, you will maximise your effort and return. SEO agencies in Delhi and Mumbai helps you to get visibility in search engines means more traffic to your website.

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