Email marketing is one of the most reliable tools available for marketers. Besides the low cost of operation, email marketing gives you direct access to your customers and is a medium where you can customize your messaging for maximum impact.
In this article, we’ll look at 9 quick tips you can implement to get more leads with email marketing. We’ll divide the tips into 2 parts.
Part 1 focuses on how to collect relevant, quality email addresses that you can communicate with. And part 2 focuses on how to convert these subscribers into leads.
Let’s get into it.
Part 1
1. Deploy opt-in forms
Opt-in forms are widgets you deploy on your website to collect email addresses. The most common ones include popups, topbars, sidebars, and embedded forms. All these forms are unique and can help you collect emails in a variety of ways. For example, popup forms are excellent at instantly grabbing a visitor’s attention.
To maximize the emails you can collect from your opt-in forms, make sure they align with the page they are displayed on. For example, if you place a scroll box asking readers to sign-up for your latest news. It should be deployed on your blog where it’s most relevant.
2. Use landing pages
Landing pages are stand-alone pages designed to get visitors to take one specific action. In our case, we can use landing pages to ask people to sign-up for our mailing list. You can promote landing pages on social media, and run ad campaigns that direct visitors to this landing page.
3. Host webinars
Webinars are online seminars. The format includes a host and a virtual audience. Webinars can be highly effective at getting email addresses. If your content is attention-grabbing and your viewers find value with it, you can invite them to share emails with you for future updates, tidbits, and webinars.
4. Entice people with lead magnets
Lead magnets, as the name suggests, are objects that work like magnets to attract leads. What this basically includes is creating content such as:
- Pdfs
- Quizzes
- Checklists
- Flash sales
- Coupons
- Giveaways
- Webinars
- Cheatsheets
And other similar content. You design this content and gate it. You give people a teaser of your offering and then you ask them to sign up and share their email address to realize the full advantage of your lead magnet.
Part 2
Now that you’re familiar with how to collect emails. Let’s get into how to collect these subscribers into actual business leads.
1. Create segments
Segmentation, while it doesn’t directly get you leads, it nonetheless sets you up for a smoother lead generation process. When you create segments, you categorize subscribers by their interests, making it easier for you to divide and conquer.
When you setup different segments, you can send different emails to each profile, thus increasing your chances of converting leads.
2. Leverage social proof
Social proof is a powerful psychological tool. When you send emails to subscribers asking them to sign up for your service or buy your product, you should add social proof like awards, testimonials and customer reviews.
When your subscribers see other people praising your product/service, they become more inclined to your messaging.
3. Add enticing CTAs
CTAs (call-to-action buttons) invite the user to take a specific action. When you use direct, intentional and inviting language in your CTAs, your subscribers are more likely to follow suit and sign up for whatever you offer in your emails.
4. Use customer-focused language
The more you can think like your customers, the better will be your chances of converting subscribers through emails. Customer focused language not only includes understanding what tone to use, but also what are the pain points and needs of your subscribers. When you understand these aspects, you can relate with them much better and therefore multiply your chances of converting them.
5. Create automated sequences
Automated email sequences are your best friend. Not only do they save you time but also make your lead process smoother.
You can automate welcome emails, abandoned cart emails, lead magnet delivery emails and a lot more.
For nurturing leads, you can create a sequence of automated emails that get sent out on a prescribed time, that cover their pain points, and offers them CTAs to become better qualified leads.
Conclusion
Email marketing is a powerful tool and when used properly can bring you huge returns on investment. There are certain steps you can take to setup proper email marketing processes that can allow you to gather leads quickly and more efficiently.
Are you already invested in email marketing? Share your killer campaigns with us in the comments below.
