Developing an online domain can be complex. After all, many rules, techniques, and terminologies determine what a website should be and how it can achieve its intended purpose, and it isn’t easy to keep up with all of them. However, despite its complicatedness, it remains a valuable skill to learn. It’s especially true when considering the importance of establishing an online presence for brands and companies in today’s digital age. The good news is that you can achieve the desired results by adhering to certain web design principles. This guide will discuss some of the rules that you must never forget when creating your site, whether traditional or custom web design. Keep on reading if you want to learn more.
Never compromise legibility
There’s no denying that users need to digest the content of a website to interact and remain engaged with it. To do that, they need to read it first. Unfortunately, many inexperienced designers make the mistake of compromising legibility with style. They choose fonts and color combinations that can make the text much harder to understand. As a result, it frustrates users, and they end up leaving the Web page for another.
Don’t make the same mistake, and make sure that any written content remains as legible as possible. The right color contrasts, fonts, and sizes may not appear exciting. However, it will enable people to mentally consume the information much easier than it would have with a more stylistic approach.
Don’t forget the visual hierarchy of your custom web design
Whether you choose to go for a traditional or custom web design, a fundamental concept that you must always follow is visual hierarchy. As its name suggests, it’s all about how users process content on Web pages. So, for instance, you’ll never want to put the title of an article below the material – it should be at the top to ensure that users are immediately given an idea of what the written piece is all about before they begin reading it.
Another example is color. If you’re looking to encourage visitors to shop for your products or sign up for a newsletter, you’ll want to ensure their links are of a different color. They need to stand out to get the attention that they need, after all.
Always include the correct contact information
This might seem obvious, but you’ll be surprised at how many businesses fail to include their contact information on their respective websites. Apart from finding out more about the company, users browse through a site to get in touch with the organization. If they fail to find it in no more than a couple of minutes, it’s likely that they’ll just leave. Due to this, you need to ensure that your email, phone number, address, and other relevant details are easily accessible for users to boost your online reputation and presence.
Make your CTA visible
If you want to guide users to perform specific actions on a website, you must have a CTA or call-to-action. However, many Web pages don’t make them visible enough. If visitors don’t see the CTA, there’s a good chance that you won’t be able to get them to do the intended actions. For this reason, you must make yours obvious for everyone. Doing so will enable you to get more sales, increase your subscribers, get more testimonials, and other actions relevant to the success of your enterprise.
Web design may be a complicated skill to grasp best left in the hands of experts, but that doesn’t mean that it’s impossible to learn. On the contrary, by familiarizing yourself and complying with the above mentioned rules, you’ll be able to create one that effectively fulfills its purpose.