In today’s day and age, Netizens are searching for the best products and services near them, and quite obviously, they want answers fast. So, to grow in the local area, such as your city or town, your business should pop up at the exact time and ideal spot on search engines when local customers are searching for a product or service that you deal in.
Well, traditional marketing strategies, such as billboards and posters and word-of-mouth are a great choice to become the true-blue local business hero. However, these methods require a lot of money and a lot more time. For instance, you would need several years for your brick-and-mortar business to reach the pinnacle of local popularity via word-of-mouth. So, what is the solution? Well, local SEO, of course.
What is Local SEO?
Enhancing local companies’ search engine visibility—especially for brick and mortar establishments—is known as local SEO, or search engine optimization. A company may increase organic traffic from queries made by local consumers by adhering to proper SEO techniques.
Search engines like Google or Bing depend on cues, such as local content, local profile pages, local business directories, links, citations, etc, to provide the most relevant and spot-on local results to the person trying to gather information for local search.
Best Local SEO Practices
1. ‘Google My Business’ Optimization
Google My Business (GMB) has become the unrivaled king of local search. Google willingly supports, validates, and distributes its content, as a result, GMB has emerged as an ideal tool to help your enterprise cater to Google’s needs. Optimizing for Google My Business is simple. You have to follow the steps mentioned below:
- Create and verify a Google My Business Page
- Use Google posts within your account
- Encourage customers to share reviews online
- Respond to reviews authentically and by specifying the location
Such steps help verify your business as authentic in front of Google. Thereafter, the search engine could reward you with the renowned and sought-after sidebar space in Google’s local search.
2. Rope in Reviews
Reviews and ratings are crucial trust factors not just for end users but for search engines like Google and Bing, as well. So, enterprises with positive reviews on their Google Business Profile listing, their website and review sites like Yelp and TripAdvisor are much more highly favored by users and local search engine results.
3. Build Location-Specific Pages on Your Website
Last but not least, your website should include location pages if your firm has many locations. Users and search engines get your NAP, business hours, parking, etc. from these sites.
Other ways to bolster your local SEO prowess are performing a local SEO audit, creating local content, improving internal link structure, etc.
So, you now have a brief guide on local SEO. If you want to dabble into the phenomenon and see your business grow, it is always advisable to speak to King Kong – the digital marketing agency.