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Why is it Important to Have a Mobile-Friendly Website?

Internet is something every second person knows about. For a long time, we are seeing people everywhere using the Internet on different devices. Earlier, there were only traditional methods of surfing or browsing, like using the desktop or laptop computer. But now, smartphones and tablets have taken a new place.

Nowadays, people are more comfortable using mobile phones instead of desktops or laptops. Either it’s about surfing something online or purchasing any product, a smartphone is the best friend. With this technology enhancement, websites have also become smarter.

Still, there are websites not formatted for mobile display and not even rendering well on smartphones or other modern devices. While some industries have responded to this enhancement well and transition their traditional website to mobile-friendly or mobile responsive ones. Now the question is why it is so important? To answer your question, here we are with some general information and details regarding the importance of mobile responsive sites.

What Is The Mobile Friendly Website? 

A mobile-friendly website designing is not something different from a normal website. It’s just a site designed to display content properly on smaller screens like an iPhone or any Android smartphone. If you surf a traditional website on your mobile phone, then you might get the issue as the content will not get fit according to your screen. However, the mobile-optimized sites easily get adjusted to the smaller size of the screen, and the content gets formatted in a mobile-friendly manner.

  • The content is easy to read
  • The navigation becomes mobile-friendly
  • Page elements and buttons are touch-friendly
  • The downloading speed becomes faster

Why Is It Important To Have A Mobile-Friendly Website?

Nowadays, more and more users prefer to visit the company website on their mobile phones. To get positive results, it is important to provide them with the best and positive experience regardless of the type of device they are using. If the site is taking prime time in loading or the user cannot use it properly on the mobile device, then they will immediately bounce back and move to your competitor. There are amazing benefits of having a mobile-friendly website:

  • It improves the search visibility and user experience
  • The lead generation gets increased, and brand identity gets improved

From 21st April 2015, by Google, the preference was given to mobile-friendly websites in the mobile search results. If the users are getting a better browsing experience, then their chances of becoming potential buyers increase. It is not possible to analyze that where or when the target visitor will arrive on the site; hence the site needs to be ready for many devices, either your laptop, desktop, or any smartphone.

How To Ensure That The Site Is Mobile-Friendly?

The simplest method of analyzing it is visiting the site over a mobile phone or any smaller screen. If the content displayed scales according to the dimensions of the mobile screen and the navigation is proper, that means your website is mobile-friendly. Still, if you are not sure, then you can also use the mobile-friendly test offered by Google. It will help you out in analyzing that your site is in good shape or not.

How can I get my website converted into a mobile-friendly version?

If you are still having a traditional website and willing to optimize it to a mobile-friendly format, then you need to get some development done. Well, there is no simple method of flipping your site into a mobile-optimized website. There are chances if your website is well designed, well coded, and uses a database-driven CMS (Content Management System). Transforming a well-designed and coded website into a mobile-friendly website is as easy as updating a page template.

However, if such functionalities are not available, then more significant development will be required to do. You can simply contact the Website Designing Company and hire a professional to get this task done. The professionals will analyze your website and offer you the best workable solution.

Two Most Common Approaches To Mobile Websites:

  • Designing a separate mobile site optimized for handheld devices,
  • Developing the key site–It will use a responsive design to scale the content according to any screen size.

Instead of designing a separate site, having one with both mobile and desktop friendliness is a better option.

Final words

To stay in the competition, it is necessary to follow the market trends and updated technologies. Instead of losing customers, it is better to get the website transitioned into a mobile-friendly one. However, the web developer you hire for completing this task must also be a professional one.

Author: Mehavarunan, A highly creative and motivated self-starter with exceptional project management skills and a strong ability to work independently in digital marketing & technology stuff. I am always interested in researching and creating an actionable strategy to help businesses succeed in the competitive market. Also, I love to share my knowledge on the internet.

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