Do you have a business??
Are you looking to make a digital impact??
If the answers for the above two questions is yes, then it’s time that you start scouting for custom SEO packages.
What exactly do you mean by SEO package???
When we speak of SEO services, it includes a gamut of services which as a whole sums up to digital marketing. However, depending on the nature and stature of your business, you may or may not require certain SEO services. Thus, a customized SEO package can be defined as identifying the SEO elements needed exclusively for your business.
So, what are the benefits of custom SEO packages????
- Based on your business nature: A customized SEO package is designed keeping your business nature in mind. For example: if you are into real estate, a customized package will tell you ideally, what as a business dealing in infrastructure you should be like on the digital space. Unlike the defined packages that offer a structure, a customized package will come up with a structure based on your business type. Thus, for a business in real estate, an ideal package would be a website, Instagram account and cross-pollination of ads on other credible websites that deal with home decor or needs.
- Based on your marketing vision: A customized SEO package would always give priority to your marketing vision. In other words, the package would be formed based on how loud, deep and intense you wish to penetrate into the market. For example, if your vision is “Head on,” the package would have a strategy that aims at creating your presence in almost every nook and corner of the digital place.
- Based on your target audience: Unlike a defined package that caters to an audience in a broader perspective, a customized package focuses on a targeted strategy keeping the direct audience in mind. For example, if you are a restaurant that caters to age group max till 35 years, then a customized package would like to infuse those platforms in the package that have that age group audience.
- Based on your tone of communication: Communication plays a key role in the success of an SEO strategy. Many of the defined SEO packages would say that they would update the website once a month or post on social media handles thrice a week etc. But a customized SEO package based on your business nature and digital trend, define the timelines and language of the communication. For example, if you are a beauty salon. You cannot stick to the standard rule of communicating on social twice a week. You infact, must communicate almost everyday or alternate day. Thus, it’s a customized SEO package that would give you this flexibility.
- Based on your spending capacity: Last but crucial. There are many agencies out there that offer great tariffs. It is suggested to not consider them except for the one that is ready to offer you based on your budget. For example, if you are a start up, you definitely cannot afford a plan that drains you off. That’s when a customized package would help you get that best deal based on your budgets allocated for digital marketing.
- Saves time and money: Having a defined SEO package causes constant changes and correction as the business sails through the sea. However, with customized SEO package, you can save a lot of time and money in changes. All you need to do is tweak it as per the changing market trends
- Looks yours: Last but definitely the key reason of why every business must have customized SEO package is brand story. Remember that all this SEO effort is to make your brand presence felt, the way you envision. That’s where customized SEO packge comes into the scene wherein they would ensure that every aspect of the brand presence resonates with your brand value and vision.
Thus, with the above mentioned benefits, you can be assured that your digital presence would be impactful and effective. However, here some pointers that you need to know answers before you choose your option.
- First, you must have a clear understanding of what you aim to achieve out of the SEO package.
- What are the timelines and who is the person from your side who will be leading it.
- What is the magnitude of the digital presence you aim to.
- What is the work association? In other words, define the scope of work for the association which means define the framework of involvement by the agency.
Once you have the answers for the above, you are ready to have an SEO service provider or package. Now all you need to do is a simple online search who would fit into your bill and offer you the expected reaction.
