Collaborating with influencers is a great way to grow your reach and drive sales, but it can be challenging when you don’t know how to find the right ones. Like any collaboration, there are essential factors to find influencers that come into play.
Here are some things to keep in mind when working with an influencer.
They are a perfect fit for your brand.
How do you know if an influencer is relevant to your brand? The answer is simple – ensuring they have a similar target audience, can relate to your company’s values and goals, and can reach your target demographic. Remember that these types of influencers will not only be able to boost awareness of your company but also help you achieve marketing goals such as increased sales or more social media followers.
They have a clear set of expectations that you both agree on.
Both parties must agree on what is expected of them, especially regarding deliverables. The brand should know how many posts and how often they will be posted. The influencer should know how much time they need to spend working with you and any other details regarding the collaboration (like deadlines).
When setting expectations for your partnership with an influencer, think about all three parties involved: yourself, the brand/company/client you work for, and the influencer themselves.
Their pricing makes sense, and they’re realistic about their worth.
- Don’t overpay. Influencer marketing is a bargain compared to traditional advertising and PR, but it’s still not free. And while you should expect the results you paid for, don’t expect to find influencers doing your work for free.
- Don’t underpay them either. You can find cheap influencers who will take whatever they can get or want a lot of money for very little work/time commitment,
They have clear communication skills and are transparent with you.
- Clarity: They have clear communication skills and are transparent with you.
- Proactivity: They’re proactive in reaching out to you instead of waiting for you to contact them.
- Collaboration-friendly: You can collaborate with them quickly and comfortably. For example, they’re open to sharing their work on social media, allowing others access to it freely or paying them an agreed-upon fee; they’re willing to shoot scenes or take pictures together; they may share some advice on how best to approach your project if it involves a different industry than theirs.
They get back to you promptly, courteously and thoroughly.
Responsiveness is crucial to being an effective influencer, whether through collaboration or just replying on social media within 24 hours (which is what most brands will expect). It helps build trust with potential partners and shows that their needs matter to you as much as yours.
Their followers engage with them regularly and in meaningful ways.
You want to work with someone whose followers are engaged. Engagement is a good indicator of the quality of the influencer’s content. It’s vital for this metric because it shows that your audience will interact with them, not just follow them passively.
You can measure engagement by looking at your posts’ comments, likes, shares, and retweets.
Influencer marketing is worth considering if you’re looking for a way to better connect with your audience and grow your business. The key is to research and ensure that the influencers you work with are the right fit for what you’re trying to accomplish. By understanding what makes an influencer great and having clear expectations from the start, there’s no reason why this collaboration can’t be successful.
