If you are a small business owner, or an Entrepreneur, then you probably don’t have enough money to pay a marketing agency to take care of your marketing activities. Neither can you afford any marketing automation tools that don’t cost less than $100 monthly.
Therefore, Aleph Website is representing an alternative solution for your small-sized organization.
Aleph Website has developed many websites, and helped entrepreneurs across the world deliver smart content various content marketing strategies. It is these experts that are educating small business owners and entrepreneurs to deliver excellent marketing solutions using only your website. Not just that, but also how to convert on-site your online visitors.
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Read the full article here: How to Use Content Marketing For Entrepreneurs
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1. Write Optimized Blog Posts
You need to write blog posts that are highly focused on a certain problem. Not just any problem, or phrase, but a specific keyword that people are using to search for it online.
Some tools you can use are: SEM Rush, Moz, Site Checker.
You need to stick to these blog topics that are guaranteed to perform well:
- Product Comparison (vs. articles) – Comparison between different products
- Pros and Cons (Review articles) of using certain products
- List Best Solutions for a specific problem (‘Best in class’ articles) that your customers encounter
- Price Posts – reveal prices to customers shopping around
- How-To articles – explanatory step by step articles for how to use a product, or how to do something particular
- What-Is articles – descriptive articles detailing a comprehensive definition of a tool, product, service, trend, or a term used in your industry.
2. Generate Valuable Downloadables
Unlike blog posts, downloadables are fast, easy and off-line solutions. However, these solutions are often best used for specific purposes.
For example, CHECKLISTS. If you’re selling a software tool, you can give along with it a checklist that helps the user set up the tool correctly.
Another example could be INSTRUCTIONAL DOCUMENT. Here you can offer a pdf with detailed how-to instructions for using a specific tool. For example, if you’re selling camping gear, you need to create downloadables so people can read the manual, offline, somewhere when they’re camping.
3. Newsletters
Emails, as such, are not appreciated enough by entrepreneurs. Often times they send out email blasts, or default emails that don’t matter much and end up in the spambox.
It is important, first of all, to ensure that you’re collecting email addresses ONLY from Users who are truly interested in what you’re offering. Secondly, make sure to understand what these people are actually looking for. Not everyone is after the same object. Some of your visitors want to be posted about discounts. Others want to read your blog posts to stay up to date with changes.
Figure out these subtle differences and develop specific e-mail campaign drips using newsletters.
4. Webinars
Finally, Webinars.
Today, it is so easy to hop on and tune into a conversation with someone. In fact, most people got used to this mode of communication.
Many millennials listen to podcasts. While in the professional world, it is very common to host webinars.
As an entrepreneur you should too! This form of communication is very direct and gives you a solid half an hour to 2 hours to engage with your prospects.
Not just that, but you also get a chance to collect data and product feedback.
Do it!
