Digital Marketing

Facts You Didn’t Know About SEO

For many newcomers, SEO still holds many secrets. But even advanced users need to keep up with what’s happening in the internet marketing world. We have compiled a list of four SEO facts that you have probably never heard of but will serve as a pleasant reminder even if you do know them.

We have tried to compile a list of fantastic SEO facts to make you rethink the search engine market. This is not just a list of SEO statistics but a compilation of SEO facts that will help you improve your SEO and your overall internet marketing approach.

Voice Search for Most Relevant Results

Siri has been available on Apple devices for more than a decade now. Other platforms have also developed voice assistants and apps to make smart devices more convenient to use.

When people want to spend less time typing, voice-assisted search becomes essential. You can talk to your smartphone or tablet while doing other things. Asking your device to perform a web search is not the same as typing your search term. Generally, when we do a voice search, we speak the same way we would speak to others.

So if you want your content to perform well in voice search, you need to focus on your keywords. Long-tail keywords are critical to staying relevant in voice search. Let your content flow freely to answer a question.

User Experience Gets Priority

You may be an expert in your industry, answering all customer inquiries and providing quality, informative information. Yet you can’t seem to make it to the top of the search engine results pages (SERPs).

What’s going on? Google answers that question. Core Web Vitals, a set of signals determined by Google’s 2020 search algorithm update, measure how well your website is tuned to improve consumer access and interaction with your site.

You can start improving your website to make it the best it can be. When your website first loads, Google wants to see the information right away. You should also make sure that the loading time is as short as possible and that your audience is not inconvenienced while waiting for the website to load.

Intent-Based Ranking

Google’s BERT algorithm was unveiled in late 2019. With the update, they wanted to solve a conundrum when searching the internet. When search queries are vague, search results can suffer.

In this update, Google uses artificial intelligence to evaluate statements and better understand people’s communication. Instead of keywords, the bots can analyze syntax and structure to determine the meaning. Then, you can categorize the content based on the topic. You’ll see that your keywords are not only long-tail but also surrounded by terms that explain the issue you are talking about.

Bottom Line

As an SEO agency in Mumbai, India, we discussed some facts to help your organic search and overall digital marketing strategy. The search engine market is constantly changing, but efficient search engine optimization pays the bills and brings traffic.

Our goal at Matrix Bricks Infotech is to give our clients an edge over the competition by providing the best SEO service in India.

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