A lot of industries struggled with business during the pandemic due to them not having an online presence and having to close the doors to customers due to lockdowns and government policies. One industry that led by example and took advantage of this situation was the gambling industry with them using digital marketing to great benefits, there are many successful casinos now due to moving to online like these popular options for example who have used digital marketing to great efforts and now online casinos are busier than ever before. The gambling industry turned their attention to providing their own casino apps which seen a huge increase in users coming to the platforms due to digital marketing help them branch out to new customers via social media adverts or even using tv and radio adverts to grab the attention of a new market of customers. The internet is the biggest tool of them all but recently smartphone apps have been on the rise and are now just as popular if not more popular than people using the internet directly. You can easily download apps and it taken only a matter of seconds for you to make an account on them, therefore they have become so popular with them being so easy and simple to use. You can now get apps for literally everything from ordering your weekly shop to clothes and everything else in between these.
Industries have now realised the power and success from using digital marketing to branch out to new customers and to offer existing ones an easier method to use their services. Many other industries have seen how online casinos have used digital marketing to great effects and look set to follow in their footsteps and turn to digital marketing to help them gain more customers. Social media platforms are playing a huge part in helping businesses target a select audience with you now being able to target ads to a certain set of potential customers, this for a lot of industries is huge as you do not want to be targeting the wrong types of people as you will waste money doing this and you will also have the wrong kind of people signing up to your business. Digital marketing now is being used by businesses more than ever before and looks set to continue to be a favoured method by many people.