When it comes to creating and printing a banner for your business (or on behalf of a client), there are many things to consider. Even if you have experience with other design techniques (such as style or paper design, etc.), there are some small design banners that most designers tend to overlook that, in many cases, are critical to the success of your banner…
Unlike many other print ads, benches to be seen from a distance, etc., there are design features that need to be emphasized to make sure they are authentic (we’ll talk about these things in more detail. (in this book).
Over the years, we at Trade show displays print have created hundreds (if not thousands!) banners and have had the pleasure of working with clients from all over the world, so we have a lot of experience when it comes to banners. (If you have any questions not covered in this article, please call us!) .
To help you with your banner questions, we consulted with our design team and used their experience to help create this document to give you insight into the entire banner (and printing) process.
#1 – Consider the mounting of your banner
One of the first things you need to consider before making any other decision-based design is the custom placement of your banner. While in a way it may seem like we are going backwards, the focus of your banner installation may affect the color scheme (or the entire design) used on your banner.
Unfortunately, your banner’s color scheme should be very different compared to its placement. So, for example, if you plan to place your banner on a yellow/orange brick wall like the Halfords banner shown above, it may be important to note that the back of your banner does not have the same color. You can see that the design above does not stand out on the back, and as you can imagine, because of this, it will not draw attention from a distance.
An example of this mistake is seen in the banner printing shown on our recommended site. As you can see, the banner uses mostly blue and white colors. This is really nice because these colors make a big difference in it, but you will notice that the banner is attached to a blue and white wall. Although the shade of blue is slightly different, it would be very controversial to use another color.
It is possible that the installation of these bananas was not carefully considered before the manufacturing process began.
#2 – Choose bright and different colors
Following on from the previous article, it’s a good idea to make sure you use bright and different colors for your banner designs.
If you take a look at pop up displays banner design, you’ll start to see what we mean. Denver Water created this banner to inform Denver residents of an unpleasant and unpleasant topic; the water main ban. With a silly story like this, the average person likely won’t pay much attention to your bench, so you should use every trick in the book to make sure it stands out.
Obviously, there are other solutions here (such as the clever use of a water pump at the banner), but you’ll also notice that the banner uses a very vivid color scheme (especially the orange). Orange just screams attention, and more importantly, it draws the eye very well. It is also very different from the blue of the sky (see point 1).
You will also notice that white is applied to the colors on the banner, and these colors are very different from the orange background. This, together with the large black letters (more about the text in the next section), ensures that the message is clear and stands at a certain distance.
You can see more examples of using bright, varied colors in banners above. These benches from Eduloan use different vibrant colors to make sure they stand out. Even in this case, the text uses the same colors as the graphic elements, and the white background is used to make sure the text is very different and stands out. When creating banners, it may be a good idea to use bright and different colors.
#3 – Use capital letters
The only thing you need to remember about banners (and this is unlike many other commercials such as posters and posters) is that in most cases, the goal is to draw people’s attention away.
For this reason, you should make sure that any slogan written on your banner is written in readable, large letters, because without this, your banner is unlikely to be deciphered by someone just a few meters away.
For example, look at the “Under New Management” PVC banner above. You can see that these use capital letters to ensure that they are read from a distance. Usually, with these types of retractable banner stands, the goal is to attract the attention of passersby (usually people in cars) and introduce them to a relevant message. In the case of “under new management” branding, you’ll likely want to entice potential customers to try it out for you to see what’s changed, so it’s important to read that banner from a distance.
#4 – Choose a bold + readable font
It’s not just the size of your colors that are important, you should also consider the font you are using and the weight of that font. For example, see the image above for a banner about the sales area available for posting. You will notice that the original message (sales location) is written in one font size. As a result, you will also notice that the font used is very readable, even from a distance. One of the reasons for this is that it is printed in large bold font and, furthermore, the font format is very light.