With so many options available for building your ecommerce website, you may be wondering why you should opt for Shopify instead of one of its competitors. In addition to mainstream success and renowned brands like Nestle and Tesla using the platform, Shopify offers several advantages when it comes to setting up an ecommerce website. We have discussed the most significant ones below so that you can decide whether the platform is the right choice for your particular needs.
Shopify is used by so many people across the world because it’s a simple and user-friendly platform. Not only is the platform intuitive, but there are a number of tutorials and guides available on the internet and the website itself, and the setup is extremely straightforward. Unlike other options, you don’t require any technical expertise to launch and run, and a Shopify store. Shopify provides software, hosting, and updates, leaving you free to focus on your business instead.
The Shopify Theme Store has over 150 free and paid themes to choose from. Not only are they all optimised for mobile, but they’re also completely customisable. You can edit as little or as much as you want, depending on your brand identity. Companies like White Peak Digital offer website design services in partnership with Shopify because of the many customisation options available.
As with any other business, safety and security are of the most utmost importance. Shopify is reliable and secure, making it a perfect platform when sensitive information like customer details and payment details are involved. You can enable SSL certificates for encryption, and factors like PCI compliance are already taken care of.
Apps and SEO
If there’s something missing on your website, Shopify’s app store probably has a solution. Whether you want to add wish lists or a loyalty programme, Shopify gives you the option to do so. Additionally, Shopify is known for Search Engine Optimisation (SEO), which means you won’t find lack of traffic a problem. If you want to know more, you can always access analytics and use those to form your business decisions and marketing strategies.
Optimised for Mobile
With half of the global internet traffic coming from mobile, it’s more important than ever for websites to have responsive design. Shopify has kept this in mind and is optimised for mobile, allowing the experience to be great, no matter which device you or your customers are using.
24/7 Customer Support
In case there are any difficulties, you won’t be left in the dark waiting for a response. Shopify customer support is available 24/7 and can be reached via email, webchat, and phone. Not only do you have live help available, but there is also a multitude of resources available in the Help Centre.
Secure Payment Gateway
In addition to many different payment gateways, Shopify also offers its own payment gateway. If you opt to use this, you don’t have to worry about additional transaction fees on the sales that you make.
Therefore, Shopify is one of the most popular ecommerce platforms out there if you’re looking to start your own business today!