Increasing traffic to your website is important for any business, but it’s especially critical for law firms. Your clients are looking on the internet for a criminal attorney, and if they can’t find you online, they’ll hire someone else. There are many ways that you can increase traffic to your law firm’s website- some of which might surprise you! Here are five tips on how to get more people coming through the doors of your office:
Optimize your Website for Mobile Devices
More and more people are turning to their phones to find businesses. A 2015 study found that 63% of mobile users discover local information on search engines, while only 49% receive info from social media.
To ensure your law firm’s website is visible to mobile users, you’ll need to ensure that it appears at the top of search engine results for keywords related to your services and geographic location. Your site should also be easy-to-navigate on a smaller screen with an intuitive menu system.
Add a Blog
When it comes to ranking higher in search engines, blogs are an incredibly valuable tool. A blog functions as a “hub” of activity on your website, which can boost its authority in the eyes of search engines like Google and Bing. Search engines always look for sites that offer fresh content to index, so having an active blog will help you rank higher.
Try adding blog posts once or twice per week. Include new client testimonials or news about your area of law– anything relevant to your target audience! This will help build up trust with potential clients and give them an idea of what it would be like working with you in person.
Include Images
Images can make websites look visually appealing and enhance readability for visitors with learning disabilities such as dyslexia. According to the American Foundation for the Blind, website owners should include alt text descriptions with photos, so those who use screen readers can understand what is on the page.
Adding images to your website can also help you rank higher in search engines like Google and Bing, as those sites tend to give preference to sites that include images with their content (and exclude text-only pages). Ensure that any images you use are properly credited with a link back to a source if they aren’t yours.
Create an Online Store
Another way for law firms to increase site traffic is by creating an online store where visitors can purchase merchandise related directly or indirectly to your business. This could be anything from t-shirts and coffee mugs bearing your firm’s name, high-quality pens branded with your logo, etc. The more relevant products you offer, the better.
Offering Free Downloads
Finally, you can increase traffic to your website by offering free information that potential clients are interested in. This could be anything from a tip sheet on the top ten mistakes people make when divorcing or an eBook about handling car accident cases. People love getting something for “free” and tend to trust companies more if they offer some value before asking them to pay money. By adding this type of content on your site, not only will it drive new visitors but also might boost conversions!
We hope these five tips will help you increase traffic to your law firm’s website. Suppose you’re looking for additional ways to market your business. In that case, we can provide a consultation that helps develop an SEO or marketing plan tailored specifically for the needs of attorneys and their clients.
