Facebook ads are a great way to boost your business and get in front of potential customers. But, if you’re not paying attention to the details or following best practices for writing Facebook ad copy, then all that effort will be wasted. With the help of a specialist Facebook Ads agency, efficient ad copy can be a breeze but if you opt for self-management check out these three simple tips below to improve your performance:
1. Use Facebook Targeting to Narrow Your Audience, then Write to It
The first rule of creating a high-value ad is knowing your audience. Facebook offers some of the most precise targeting available for free. Once you’ve defined who you want to reach, use the information in your audience report and other profile details to focus on what your ideal customer really cares about.
Instead of writing ad copy that’s broadly appealing, target your ad to a specific and well-defined group who will care about what you’re selling. Once you’ve done that, be sure to make the offer super relevant to their interests. If you sell pet accessories online, say so in your headline and image, and use the visual of a dog.
When you’re so specific, people will find it hard to ignore your ad. Once they click through, know exactly why they’ve come to visit your page with great lead capture forms that have opted in prospects for you when they signed up to hear more about what you have to offer.
2. Ensure Your Facebook Ad Copy Goes with Your Visual
Your ad design has to go with your value proposition. If you’re selling electronics, show a shiny new product on an all-white background. Use lots of bright colours and plenty of whitespaces. Drive home value propositions like “never lose another device,” or “all the storage you’ll ever need.”
If you’re selling something more personal, like a good for your dog or cat, you’ll likely want something different. Show an image of the pet in question and emphasize how much they or their owners will like it by addressing pain points. If you’re not sure what that is, ask members of the group about them and solve at least one.
3. Keep it Short and Lead with Value
Your ad copy has to be short enough for a person scanning their newsfeed or coming from an ad on another site to read in thirty seconds, understand immediately, and take some action. At that point, the reader is likely to either scroll down your ad or click the link to visit your site and spend valuable time there. If they scroll down, you’ve lost them.
Don’t waste their time or yours with an ad that doesn’t lead somewhere useful immediately. Instead, lead with value – a great offer (like a free guide) or a reason to take action right then or soon (a sale on your products). What can you give them to make it worth their while and ensure they’ll take another step?
When you start with a clear picture of who your audience is, what they care about, and why they should act right away on your offer, you’re well on the way to writing Facebook ads that work.