How to view feed and post views in Telegram channels? The methods in this guide will help you analyze post views.
How to count views of posts in your Telegram feed
Advertisers and admins when buying and selling advertising are focused on reach, which means the number of views in the channel. But coverage is the number of users who saw the advertisement and it is not always equal to the number of views. Let’s take a look at how views in a Telegram channel are counted to give you a more accurate guide when buying and selling ads in TG.
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What do views in a Telegram feed mean and how do they work
On the right and bottom of each post in your Telegram feed, you can see an “eye” and a number next to it. This is the number of views.
They work as follows: a user has viewed a post – the view is counted. If the same user views the same post from the same account, but on a different device, the new view will not be credited. And vice versa: if you view the post from the same device, but through a different account, a new view will appear. That is, only views from new accounts count.
However, not everything is as simple as it seems at first glance. Try to start a channel for yourself, where you will be the only subscriber and post something there. One view will appear there. However, if you open that post the next day in the morning or evening there will be two views. And if you open it another day later, there will be three views, and so on.
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It turns out that a particular account is “reset” within a day and its views are counted as new ones again. Therefore, the number of views of a post is NOT equal to the number of people who viewed it. At least within 24 hours of its release. It is impossible to know exactly how many subscribers have actually viewed long-standing posts – we can only assume that if few people flip through the channel, there are not many more repeat viewers than users who have viewed the post.
There is one more point – forwarding. When a user from a channel forwarded a post to his interlocutor, two views are counted. If he forwards it to two interlocutors, three views will be added – his and those two. And if the post is forwarded to a group, all the views from the group will be added. That is why it happens that some post gets much more “eyes” than others. By the way, when buying advertising posts, take into account that subscribers usually do not forward advertising from channels, so it will be viewed by far fewer people than other posts of the channel.
How to see the statistics of a Telegram channel
The best way to find out all the background of a telegram channel is to look at its statistics in Telemetr. There you will see not only the statistics, but also the history of the channel’s development. Let’s analyze the channel “Traffic Arbitrage Cases”.
In the column “Subscribers” we see the gain or loss of their number for today, the next week and month. “Views per post” shows how many views the publication gets at most and how many views are gained in the first day. It corresponds to ER (Engagement Rate) ER Daily as the number of views to the number of subscribers.
In the column “Mentions in TG” on the left is the number of mentions of the channel in other tg-channels and chats. On the right after the fraction sign is the number of reposts of these mentions. If the link to this channel was given on pages or in VK groups, it will also be displayed in Telemetr.
Here you should also click on the number of mentions in Telegram and a summary of the number of views of these mentions and the approximate value of subscribers will appear.
In general, 1000+ subscribers with 4000+ views at a subscriber cost of less than a ruble is a hundred percent sign of nakrutka. But if we take into account that this channel is linked to a popular site about traffic arbitrage, it was not promoted specially, and it was subscribed to by regular readers of the site, there is no need to think about the scrambling here.
Below we can see whether the owner of the channel has a statistics bot connected or not. You can also see the distribution of the audience by gender and the average number of forwardings from the channel.
Below you can see the subscribers’ comings and goings by hours, as well as the channels the admin has purchased from.
To analyze the channel it is good to know the following: what advertising it was promoted with and where it was mentioned. It is also worth looking at all posts, including deleted posts and the history of changes in titles, descriptions and links. This information will be needed to check if the owner has reformatted his channel. Some clever admins create channels on the topic of humor or , and after gaining thousands of subscribers, re-shoe it in expensive topics, such as business or marketing and sell on exchanges for a lot, or sell advertising in it for a lot, until the interest of the subscription base has not subsided.
All this is done in the orange tabs above the advertising statistics.
Here we can see how many total advertising posts are released on the channel, as well as how many of them were released in the last week and month. Below that is how many ad posts have been released by repost. Next are instructions on how to analyze the returns, and then the list of channels that have purchased ads itself. Since the page is very weighty, some channels may not load, especially if you don’t have your cache cleaned.
The “Posts promoted” column shows the number of publications that the advertiser simultaneously purchases in other channels as well. If this number is more than three, the information on return is very inaccurate, and if it is equal to zero, you see the net return from the analyzed channel to the advertiser. Next to it, we see the number of ad views and the time during which Telemeter counted the return from advertising placement in the analyzed channel.
If the number of subscribers is not specified in the column “Arrival”, but N/A, it means that a chat, bot or a third-party site was advertised, for which TM cannot calculate the return. Or the ad was purchased simultaneously from many donors, so the arrival from each of them separately is not visible.
Below you can see the details of subscribers’ arrival. The situation on the screenshot is very indicative. Array was purchased in many channels, so it is impossible to calculate the arrival on it. Glory Partners bought advertising only from “Traffic Arbitrage Cases”, so it is absolutely clear that 31 subscribers came to them.
Then we go to the “Dynamics” tab, where we can see how the audience activity changes, its coming and going, output and views of advertising posts, as well as the number of publications on different days.
Analyzing the data for the past days, months and even years, you will see how much the channel grows or, on the contrary, “deflates” and how well it keeps the reach and attention of the subscription base.
As you can see, “Traffic Arbitrage Cases” appeared in April 2020 and for the first three months it was on quite active purchases. However, then the number of subscribers sagged due to the lack of purchases and now the channel keeps on a regular audience, as well as those who come from Traffnews.
Next we move on to the unsubscribes cohort. Traffic Arbitrage Cases does not have it, because the admin has not added Telemeter-bot to his channel management. But in general, the cohort allows you to see how many users unsubscribe every day from those who came by this or that advertisement. This is a useful tool, because if after an advertising campaign, there are no unsubscribes at all or, on the contrary, there are a lot of unsubscribes (more than 50%), there are reasons to suspect that it’s a spoofing.
Then we go to the “Audience” tab. Data on the subscription base are given at the time of the last check, which was conducted by the administrator.
Accordingly, the information about the gender ratio and intersections with other channels is up to date as of 2020.05.28.
Finally, in the “Post views” column, you can see a breakdown of each publication: how many views are gained in the first day, and how many are gained in the rest of the days.
In the example on the screenshot, everything is normal – on the first day the publication gains a lot of “eyes”, and then their number decreases every day. Individual spikes on day 3 or 4 can be explained by reposts or a link leading to this post from the site, or advertising. If the admin bought advertising, let traffic from targeting or conducted other type of PR, the growth of views on this day will also be knocked out of the general trend.
The statistics of your channel can be viewed in the messenger itself, but it is less informative. You can do it only in the mobile version of the messenger. To get to it, open the channel and click on the three dots to the right of the pencil, then click “Statistics”. For an example, we had to take an abandoned channel, which has not been promoted for almost a year.
The “General” section shows the average values of subscribers, views and forwarding for the last week. The “Growth” column shows the dynamics of subscribers growth or loss for the last two months.
The “Subscribers” column shows how many subscribers came and went each day during the last two months.
The “Notifications” column shows how many subscribers turned them on and off every day.
The “Views by Hour” shows which times are the most and which times are the least viewed in the last two weeks. The time is your local time.
The “Sources of Views” column shows how many views came from each source:
- Subscribers – direct views of posts in the channel;
- URLs – from a direct link to the post;
- Private chats – from reposts to private conversations;
- Groups and channels – from reposts to channels and group chats;
- Other – views from search as well as other sources.
All of this is data for the last two months, although you can narrow the time period by using the slider below.
Sources of new subscribers:
- URL – direct link to the channel. This is usually sewn into a promotional post, so you can substitute “direct advertisement” in place of the URL;
- Private chats – from reposts to private chats;
- Groups and channels – from reposts to channels and group chats;
- Search-comes from nickname or keyword searches.
Below is a box with all the menu languages of your subscribers. It also gives a breakdown of what percentage with what language.
And the final section is activity. This shows the ratio of views and reposts. Under it is also a summary of publications for the last week and the number of reposts of each. Here it is not, because we analyze the statistics of the abandoned channel, gd long time there are no posts.
How to increase post views in your Telegram channel
When monetizing your TG channel through advertising, the main thing that interests the advertiser is the number of post views. The more views, the more income. Therefore, to earn more, you need to make posts more intensively watched. The most obvious way is to constantly buy advertising and due to the influx of new subscribers, views will increase, even if ER is stable or falling. But in addition to constant purchases to achieve this can be a few more ways.
Avoid clickbait in advertising. It seems that the more clickable your ads are, the more subscribers you will get and the more you will earn. This is not quite true. Using clickbait headlines, pictures, closing posts and requiring a subscription for viewing, you get a momentary audience that burns out very quickly. And further you will not raise their engagement, because they will simply abandon the channel in the archive. The more aggressively you promote the channel (close it so that subscribers request access, close individual posts, do hard clickbait), the more you will have a dead audience on your channel, and the faster views will fall over time.
Achieve an increase in reposts. Encourage people to share your content with friends, acquaintances, repost them in chats. This is facilitated by both high-quality original and useful content and a direct call to action.
Open comments and chat. Some users want to not only passively watch records, pictures, memes, videos, but also actively discuss. If you have a chat with comments, subscribers will be more willing to enter the channel to express their opinion, to discuss. However, the chat will have to be moderated – if you’re not ready for this, it’s better not to open it.
Announce posts on your other resources. If you have your own VK, Twitter, Insta, make links to some of your publications from there. Those who go, will watch not only this post, but also adjacent to it, gaining views.
One more thing: watermark the pictures and videos you post. This will increase search traffic and therefore views.
Is it worth it to rack up views in Telegram?
You should never rack up views. First of all, advertising exchanges in TG scorch it, so you can’t place a channel there and get income on the passive. Secondly, Telemetr scorches this and assigns a label to such channels. Seeing such a label, the advertiser automatically refuses to cooperate.
Therefore, you will get some orders from inexperienced advertisers, but you will not be able to earn substantial sums in the long run. It is true that you can sell your channel with scrambled views on the exchange or through a guarantor, but only if you manage to find a “sucker”.
FAQ
How does Telegram count views in a channel?
TG counts views according to the principle of 1 account viewed a post once a day = 1 view. If the same post is viewed from the same account a day later, there will be two views and so on. Thus, the number of views of a post that was published more than a day ago is always greater than the number of users who viewed it.
Why is it necessary to keep track of views in Telegram?
Admins need it to keep engagement in their channel, because advertisers pay for the number of views. Besides, the number of views is a clear signal of how interesting each entry is. The more interesting it is, the more people review and share it, the more views and vice versa.
Advertisers need it to predict how many people will see his ads and whether the channel is not tipped. After all, if there are 100-200 views less than subscribers, it means that either the channel is tweaked, or the audience has burned out, which means that you should not buy there.
Where do views come from in a closed (private) channel in Telegram?
If a channel is closed, it doesn’t mean that there is no subscription base there. Therefore, views come from subscribers, and secondly, from reposts. Besides, if a user has viewed a post and then views it again in a day or more, the system will take into account the new view.
Are views counted in Telegram?
Of course they are counted, and every 24 hours. Create an experimental channel without subscribers and publish a post there. You will see that there will be only one view. But go to it 24 hours later, and you will see that there are two views. Go to it another day later, and you will see that there are three views, and so on.
What are view sources in Telegram stats?
This is where each post gets views. In addition to direct subscribers, publications are viewed through reposts to private chats and groups, links to posts, as well as from searches, or by going directly to the channel, but not subscribed.
Why are there more views than subscribers in Telegram?
It’s either a sign of tampering, or very active forwarding, or the channel is actively promoted on third-party resources, and there are a lot of conversions, but few subscriptions. If the posts are a month or more old, it means that the channel is regularly reviewed, because every day viewing from the same account will count as a new one. If the channel has a website, it is publicized on the admin’s social media accounts. it is unlikely that the abundance of views is caused by the nakrutka. But if it is an entertainment channel, which is not represented anywhere but in TG, there is a high probability of spoofing.
