The world of marketing and advertising is an exciting one and one that is constantly living on the cutting edge of technology and communication. Adavnamcents in technology and the rise of the internet have created a variety of creative, and innovative ways that marketing departments can interact with existing customers and attract new ones. That being said, there are certain methods of marketing that have stood the test of time and continue to be impactful. One of those methods is outdoor advertising or OOH, out of home, media.
One of the most appealing aspects of OOH is that it can reach a huge amount of people with little to no maintenance. While there are some drawbacks, this is still one of the most effective ways of spreading brand awareness. One aspect of OOH that creates an advantage for brands wanting to expand their awareness is the sheer amount of ways you can do this. OOH, media is vast and expansive, and there are several different kinds of advertisements.
One way of effectively ensuring the visibility of your brand is by utilizing gas station advertising. If you have been wondering what exactly gas station advertisement is and what the benefits are, here is everything you need to know!
What Exactly is Gas Station Advertisement?
Gas station advertising is a form of outdoor advertisement that utilizes the actual gas pump to spread awareness of your brand. There are two forms of gas station advertisement that you can invest in. The first one is known as the gas topper advertisement. This kind of advertisement has some unique advantages, specifically in the amount of space that you have. You can utilize larger graphics that can house more information or be more successful at getting attention.
The second kind of advertisement uses the actual pump itself. This is good for specific, targeted advertisements where you have a limited space to share one message.
Who Does This Advertisement Target?
One of the advantages of gas station advertisements is that you can actually target specific audiences. In the world of OOH and outdoor advertising, being able to hone in on a specific audience is always a weak spot. Takes a huge billboard for example. These massive signs can sit along the edge of the highway and will garner thousands and even millions of views, however, there is no way of targeting a specific audience. All kinds of people will drive by them from different demographics, walks of life, and backgrounds.
With gas station advertisement, you are specifically advertising to people either stopping at a gas station for convenience or specifically getting gas. This allows you to hone in on that demographic and the needs that they may have.
How Does Gas Station Advertisement Ensure Visibility?
When it comes to OOH, the value is in the fact that there is little to no maintenance required in order to reach potentially millions of people. One billboard placed in the right location can reach a massive audience.
Not only this, but OOH has a certain way of bringing validity to a brand as well. The most loved and trusted brands have used this method of advertisement and have given a good name. Investing in OOH media for the next marketing campaign not only expands your brand awareness but brings brand validity.
One of the major drawbacks to OOH media is that it’s easy to ignore. BIllboards have a huge reach and are the most famous form of OOH, but they can also seamlessly slip into the background and not be noticed. Gas station media allows for you to literally place an advertisement in very close proximity to a potential customer. Whether you use a gas topper or nozzel advertisement, you are putting your brand at eye level or in the hand of a potential customer. This is a great way to ensure that they will see it.
Is Gas Pump Advertising Cost Effective?
In the world of outdoor advertising and OOH, costs are always flexible. There are a lot of factors that influence the cost of an advertisement such as location, circulation, and then the style of advertisement. The good news is that generally speaking, gas pump advertisement is typically cost-effective.
Factors that would influence a higher price would be advertisements on pumps that experience high circulation and foot traffic. The more potential for impression, the more the price will be. Another factor that can increase price is the type of advertisements. Analog will typically be less expensive than digital advertisements.
When considering the budget for your campaign, look at where the pumps will be, and what kind of advertisements you want to use.
Generally cost-effective, and great at ensuring visibility, gas pump advertising can be a powerful tool to successfully run a marketing campaign.