Did you know that more than 3.5 billion Google searches are conducted every day, with 76% of all search engine queries done on Google? If that statistic is anything to go by, Google has a massive influence on what people see in their search results.
Don’t believe us? Why don’t you take out your phone, load the Google webpage, and search for the best burger restaurant?
You’ll find that the top results aren’t the best burger joints in the world. They’re usually local restaurants operating within your city that are close to your current location. That’s the power of local SEO.
What Is Local SEO
Local SEO is an inbound marketing method for start-ups and small businesses to reflect their presence in search engines to lure potential clients. Simply put, local SEO is a marketing technique for small businesses to increase search visibility within their communities.
If your business has a client base operating within a particular geographical area, you can definitely benefit from local SEO. It will help your business stand out, driving more traffic to your premises even if you don’t have a website.
Here’s an in-depth look at three key benefits you can expect from leveraging local SEO solutions like Nush Marketing Solutions.
1. Draw-in Potential Customers
Listing your business will make your business visible to users who conduct searches related to your business niche. For instance, if you run a pharmacy or medical clinic and someone in your vicinity searches for ‘where to get a medical kit near me,’ Google will list out all the medical shops in your vicinity, including yours.
Local SEO will also help you attract newcomers to your area, such as visitors or people who’ve recently moved there and don’t have a clear idea of the kind of businesses available in your city.
2.Gain a Competitive Edge
Investing in local SEO solutions means you can be a step ahead of your competitors, and you can attract all of the potential customers online. Even if you have the best service in town, it won’t do you much good if you’re not working to show up on the first page of local SEO results.
Even if your business rivals are also investing in local SEO, doing the same means you get to put your business in the same space as them, making you more competitive.
3.Local SEO Is Very Cost-Effective
Local SEO is a great way of promoting your products and services locally to people seeking out your niche affordably.
Listing your business for free on Google My Business and social media platforms like Facebook will put your business on the faces of hundreds if not thousands of local residents.
Compared to traditional marketing avenues such as newspaper ads or radio and TV commercials, investing in local SEO will definitely not cost you as much. Additionally, it is better consumer-targeted, and you won’t have as much wasted exposure as you would with traditional media.
Invest in Local SEO Solutions Today
The old days of people relying on the local media to learn more about businesses and their products are gradually coming to pass. People today rely on the internet more than ever to decide what they’re going to spend their money on and where.
There are plenty of digital agencies providing local SEO solutions to businesses who want to increase their online visibility, so consider getting in touch with one to learn more about this remarkable approach to marketing.