With growing competition in the local market, it’s important to always keep improving and optimizing your website for better performance and offering a good user experience. With the sudden digital disruption, more local businesses are coming online and trying to grow their user base through their digital channels.
If you have recently started your local business and are looking for easy ways to improve the SEO rankings, then we have got you covered. In this article, we will have a look at the top ten ways to improve your rankings and thrive online through local SEO services.
Regardless of the business size or the industry, these tips will come in handy to boost the rankings and drive more traction and sales.
1. Google My Business
Optimizing your business listing with Google My Business is the first thing you need to do to improve our local rankings. By optimizing your profile on GMB, you get exceptional results as people start reaching you via your website, phone number, or in-person. Regardless of a physical location, you can still create your profile here and take advantage of the massive traction.
One thing you need to keep in mind is that you have to mention NAP details (name, address, phone) correctly as the majority of the business leads will come through these channels.
2. Focus on customer reviews
The next most powerful way to get higher local rankings is to get more positive customer reviews for your business on different business directories and platforms. You can either take reviews and ratings on Google My Business, TrustPilot, or any other platform which is highly credible.
The more people check out the positive reviews, the more people will start visiting you and it will drastically improve the overall rankings. Always encourage your customers to drop reviews for you.
3. Voice is the future
You need to optimize your business website and the content for the upcoming voice search disruption. In 2021 and beyond, more people will start using voice search on their mobile devices and you can take massive advantage of this trend. Start creating content that caters to all the voice search questions and Google will improve the overall website ranking.
Try to add more FAQs to your website, take long-tail keywords that people are searching online, and so on to be ready for this revolution of voice search.
4. Cover local updates
When you are into local business, then you have to cover news and events that are happening around you. This simple tip will keep you relevant in the business and the website will start getting more traffic as people will visit your website to areas of the local and latest coverage.
It’s among the smartest ways to boost your ranking but most people overlook this factor and they limit their scope to promoting their products only.
Mobile-friendliness is a major ranking factor for Google and other search engines. To gain an edge over competitors and thrive online, you need to focus on optimizing your website for mobile devices. The website should run as responsive as it runs on the desktop version and it should load faster. Speed is also a very important factor that improves a website’s ranking faster.
6. Local keywords optimization
When targeting the local market, low-hanging long-tail local keywords can help you gain an edge over the competitors. The tip here is to focus on keywords that are popular in your region instead of targeting the highly competitive short-tail keywords. Before you pick keywords for website optimization, perform comprehensive keyword research on competitor’s websites to know how they are optimizing.
7. Location-specific pages
The biggest advantage local business owners have is that they can create a location-based landing page that can help generate higher local leads without aggressive marketing. You can either create location-based landing pages for services or products you offer. Or you can also optimize the contact us page with local and relevant information.
8. Business directories optimization
Don’t miss out on relevant business directories that can get you additional business leads without any effort. Search for relevant business directories and list your business — it is because many people use these directories and these platforms already have relevant traffic.
9. High-quality backlinks
Backlinks are still among the most important aspects of local SEO and you should focus on creating quality links that will help you gain the right traffic for your website. Whenever you are building backlinks, you need to ensure it’s of high domain authority. You can choose a suitable SEO packages for your business.
10. Promote smartly
Promoting your business on social media is an important digital marketing aspect. However, instead of sharing a random stock image, or the newly published blog link, focus more on storytelling and see how people are engaging with it. Storytelling is an effective way to gather and hold the audience.
These are the best and top ten ways to improve your website’s local SEO rankings and thrive online with a better lead ratio and traffic.
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